A Look Back…The story of Rockford furniture

StoryImage( ‘/Images/Story//img-WOH9EJ0LbD.jpg’, ‘Image courtesy of Eric A. Johnson’, ‘SKANDIA FURNITURE CO.: “Skandia Furniture (1888-1941) once ranked as Rockford’s largest furniture manufacturer, producing a variety of products including hall trees, ‘Viking’ bookcases, cylinder desks, secretaries, and pillar extension pages in this two-block-long riverfront plant (at 1202 N. Second St.), built in 1890 as ‘the largest single building in the city devoted to the manufacture of furniture…’” Eric A. Johnson writes in his book, Rockford: 1900-World War I.’);

Rockford, located halfway between Chicago and Galena, grew to be Illinois’ second-largest city due to its industrial strengths. The first industry of Rockford was the manufacturing of furniture. First nicknamed the “forest city,” the Rock River and dense forest made the area ideal for milling. In 1852, the Chicago and Northwestern Railroad came to Rockford, and immigration increased. Swedish immigrants were attracted to the Rockford area for various reasons, and their skills were not wasted. Jonas Peters and P.A. Peterson led the way. Before long, Rockford’s furniture industry was established.

Due to material availability and the craftsmanship of the Swedish immigrants, Rockford’s furniture was, naturally, cabinetry involving carved wood accents. The first boom of Rockford’s furniture industry was in the early 1890s, ended by the economic crash of 1893. However, the most productive time for the industry was in the years following World War I. Several of the original companies remained from the 19th century, and many more opened. By 1925, more than 30 factories were making furniture in Rockford.

The majority of Rockford furniture was produced for the mass market, middle-of-the-road prices. However, the industry was so strong that it supplied the base for creative designers and business people to try new ideas. The furniture manufacturers were the impetus for many supporting businesses to open in the Rockford area. Artisans of stained glass were opening shop, fabric and hardware makers, furniture designers were trying new ideas. This may have marked the most creative and adventurous time in Rockford’s history.

In 1916, the Furniture Exposition Association built a white brick three-story exhibition hall. The building, built with Rockford products, was completed in seven weeks and featured furniture from 14 factories. The idea of a local exposition space was initiated by the leaders of four of Rockford’s largest manufacturers. It was estimated that the industry spent $125,000 per year to exhibit in other cities. Furthermore, furniture would be sold off at a ridiculously low price rather than being shipped back to Rockford. The first showing in January of 1916 was more successful than expected with buyers from Boston, Los Angeles, St. Louis, Kansas City and Omaha, Neb., attending.1 The showrooms were intended for wholesale only with new shows in January and July, the “furniture months.”2 The building got off to such a successful start that an addition was discussed immediately. Unfortunately, the success did not continue. The manufacturers found it necessary to maintain space in Chicago and Grand Rapids, an addition to the Exposition Building was never built, and the original structure was only used for a couple of years.

The industry formed the Rockford Furniture Manufacturers Association in 1924. The association was created to promote Rockford’s furniture. They created a logo that was affixed to all Rockford-produced furniture at that time. The association published a journal, The Rockford Furniture Herald, beginning in December of 1924. The journal featured articles about new products and articles designed to aid the salesman in explaining the more technical aspects of furniture making to the customer. The advertisements in the journal are the best aid in seeing the style of furniture produced in Rockford, as well as tracking the trends through the “less technical” articles regarding the latest product and craftsmanship. The Local History Room of the Rockford Public Library holds most copies of the Herald as well as several catalogs of the early companies.

The furniture of the first Rockford companies was made of primarily black walnut, a material abundant in the Rockford area, especially in the Pec “Bottoms,” the Pecatonica River northwest of Rockford.3 Veneers became extremely popular in the early 20th century, and most of Rockford’s furniture following WWI was veneered. This is an example of how the manufacturers of Rockford furniture were influenced by the tastes of the buying public. The raw material and craftsmanship were still available for solid wood furniture, however, the trend was toward veneers so Rockford made veneered furniture. Illinois Veneer Company opened to meet the demand.

Although the material changed, the type of furniture produced did not. Dining room and library furniture was the mainstay of the industry. This included buffets, chairs, china closets, serving tables, sideboards, bookcases and library tables. Some manufacturers developed a bedroom furniture line and specialty pieces. Most furniture was 18th century influenced, and designed for the mass market. Unfortunately, there is nothing remarkable about the furniture. It is extremely well made, exquisite craftsmanship. Most designs are copies or versions of furniture already produced in Europe. The designers of Rockford furniture were not on the cutting edge. This attitude may have been brought about by the fact that the companies were collectively owned, concerned more for the bottom line.

One piece of furniture is credited with keeping several of the furniture manufacturers busy for decades—the combination bookcase and desk. Designed by Robert Bauch in 1882 and introduced by the Central Furniture Company, the piece became an instant sensation. A salesman, Charles Cohoes, is credited with spurring on the company to invent something completely different, to give him something “new” to sell. The piece soon became a necessary item in every household, and most of the Rockford factories were building a type of the desk-bookcase combination.

It was an all-purpose unit, providing a mirror for daily use, drawers and shelves for storage space and convenient for household accounts and letter writing. Models ranged from $6.50 to $60. The most popular model was built by Union Furniture Company and sold for $17.50. One of these is in the Erlander House Museum in Rockford. Many factories spent two decades producing only a variation of this furniture piece, and it was shipped all over the country.

The Rockford Upholstering Company was started by Alfred Carlson and the first fabric manufacturer in the city. Carlson began with the Colony Chair Company and actually started the upholstery business using part of their factory. Carlson saw a void in the industry and filled it, supplying upholstery fabric to many of the furniture manufacturers.

Although most companies chose to walk the wellworn path, there were some people in Rockford willing to try something new. One such innovator was the Rockford Fiber Furniture Company. The furniture was made from paper and designed to replace popular reed furniture. In 1919, the company employed 15 people, and they produced 100 pieces each week. The furniture was made from a reed-like fiber consisting of coarse paper wound on fine wire and covered with a heavy glue. This was woven into furniture, which was then either painted or upholstered. Albeit the end product may have looked similar to any other furniture of the day, it was a step in a different direction.

In 1938, the Rockford Furniture Manufacturers Association hosted an exhibit at the Faust Hotel in observance of the New Sweden Tercentenary. It was reported in the March 22 Rockford Morning Star that the furniture was predominantly bedroom and dining room suites, mainly 18th century English and French influenced. However, the Empire Ltd., exhibit was drawing a lot of attention with its modern Mexican dining suite and the bedroom suite of bleached walnut. Unfortunately, by this time the industry was beginning to wane. Due to the Depression, furniture was seen as a luxury item. Companies that did survive were barely making it; 27 companies closed during the Depression. Another detriment to the industry was selfishness. In an undated article in a local daily newspaper, (believed to be early ’50s) Henry Lindberg, head of a furniture store, who began his career as a salesman for the Skandia Furniture Company, saw the demise of the industry this way:

‘“Rockford manufacturers were so selfish they took all the surplus and even capital to pay divi

dends and did not buy needed new machinery’ Lindberg said. He added that Southern factories hired one after another of the key Rockford people, and the result was that Southern-made furniture was greatly improved and sold for less than the Rockford product. ‘They bought the best wood-working machines made in Rockford factories.’”

An interesting article appeared in a Rockford newspaper in October of 1956 regarding the Landstrom Furniture Corporation. The article states the company has been in production for 77 years and employs 100 craftsmen, including women. (Other research shows that the Landstrom Co. opened in 1928; perhaps it changed names along the way.) They stayed with the Rockford tradition of bedroom and dining room suites made of native woods; maple, walnut, ash and cherry. Once in a while, exotic woods—mahogany from Honduras or teak from the Philippines, were used in conjunction with the native woods. The tradition was fading, however, Landstrom was one of six furniture factories still producing goods at the time. Landstrom closed their doors in 1958. Today, two of the original companies, Rockford Standard Furniture and Ello Furniture, are still in existence. Rockford Standard Furniture is retail only and no longer produces a line of furniture. Ello produces modern furniture; Marshall Field’s carries their line, mainly lacquer and glass.

Hardware companies, originally opened to enhance the furniture industry, soon took over and evolved into the current manufacturing core of Rockford’s industry. Although the strong industrial base that keeps Rockford alive, the product has changed considerably. Rockford furniture can still be found in antique stores and house museums.

1 Rockford Star, January 16, 1916.

2 ibid.

3 Rockford Star, November 9, 1930

16 thoughts on “A Look Back…The story of Rockford furniture

  • May 11, 2012 at 1:01 pm

    My name is Jerry Perdue and I am a retired furniture designer. I have in my possession four furniture catalogues and one price list dated 1937 from The Empire LTD. of Rockford, Illinois. I worked for Mr. Leon Gershun at American Furniture Company in Martinsville, Virginia. Mr Gershun was lead designer for Empire at one time. When he retired back in the Sixties he left these catalogues with me. I am wondering if anyone in your design center would want these antique articles. I feel they would be of interest to your archive department. If you have any comment about this offer please contact jperdue101@comcast.net.

  • Jan 28, 2013 at 1:12 am

    I am hoping to find a source for some information about the age and value of a bedroom set from Empire Manufacturing, consisting of a full bed, Bombay chest of drawers, and vanity with bench and mirror. They are all decorated with ribbon garlands and roses. Thank you.

  • Feb 11, 2013 at 7:31 pm


  • Jun 14, 2014 at 11:16 am

    I have in my possession a small china cabinet that my daughter rescued from an old barn in New Hampshire,do you have any pictures of this cabinet so that I may restore it to its original state. It is approximately five feet by two feet by ten inches deep with 4 shelves, I believe it originally had some sort of a mirror all attached to the top.it also has several holes on three sides that may have had some kind of brass trim attached,any information you can give would be greatly appreciated,a picture would really help with the restoration,thanking you in advanced and look forward to your reply

  • Jul 10, 2014 at 1:29 pm

    I have a 2 drawer mahogany secretary. The desktop folds up to close. It has divided cubbies in side the desk. It stands on 4 – possibly 18 inch straight legs. It was made by the Rockford Furniture Co. Do you have any idea where I could get more information on it?

    Thank you.

  • Aug 4, 2014 at 4:46 pm

    I have had for many years my grandparents’ beautiful mahogany chest/bureau which was likely purchased around the time of their marriage in 1930 since my father remembered it from his childhood. Inside is a label, partially destroyed, but legible enough to read Colonial Desk Company, Rockford, Illinois. It is 62.5″Hx32.5″Wx19″D. It is beautifully carved on four intricately carved curved legs connected by a similarly carved central piece connecting the four legs. It is still in perfect condition inside and out. Is there anything more anyone can tell me about this company or this piece? My grandparents lived all their lives in Brooklyn and must have bought it there. Thank you.

  • Sep 4, 2014 at 2:16 pm

    I have a bedroom set consisting of full bed with beautiful carved headboard and foot-board, a vanity with mirror and needlepoint seat (markings(L11)underneath.There is a long leg nightstand and a man’s
    . 5 drawer dresser. Nothing has been done to refinish the wood and all pieces are in good condition. No one is left in my family but me to know any more information and if you have any knowledge of this furniture please contact me at the e-mail above.

  • Sep 29, 2014 at 6:08 pm

    I have 3 pieces of Scandia Furniture Co. Rockford IL. It was my great grandma and grandpa’s furniture when they were married. I believe they
    were married around 1932. One is a secretary, a 2 glass door tall case about 5.5ft tall and third a wider unit of shelves that i believe had one large glass door made of many smaller individual panes. ( mom used it for paint storage in the garage when i was a kid and door came off years ago). I too would love to have more info on it. And I think i will write to the gentleman who first replied to see if he still has the catalogues.

    • Dec 2, 2014 at 11:19 am

      In reading your post you talk about 3 pieces of Scandia Furniture Co. Rockford; Illinois. I have a secretary/hatch w/ Scandia Furniture Co Rockford Illinois sticker Is Scandia spelled w/ a “c” instead”t k” the same company?

  • Oct 3, 2014 at 9:23 am

    I inherited a slant front secretary desk when my dad passed away 6 years ago, made by Skandia Furniture Co., in Rockford, .IL. It is a very dark wood, has a keyed lock and wrought iron, scroll spacers to stabilize the legs. There are 9 cubbie holes inside and a small single drawer in the middle. Beneath, there is a shallow drawer, & a deeper one below. I would love to know what kind of wood that it’s made of and approximately what year it was made.If anyone has something that sounds similar, or information, PLEASE let me know! I have pictures.

  • Oct 6, 2014 at 2:39 pm

    I recently purchased a bedroom set with the round, “Rockford Cabinet Co.” sticker in it.
    It appears to be from the 1930’s, but I know Rockford had oher names, too.
    When did Rockford CABINET co. exist or close?
    It’s a beautiful set with detail and floral pics on some pieces. And in EXCELLENT condition. Was supposed to have been a newlywed’s present from her family, I got it from the buyer of the estate,so I’m the 3rd owner. Please help me determine it’s age. Thanks

  • Oct 18, 2014 at 1:12 am

    I have been looking for a small, wood desk to put in my dining room to keep day to day items, etc.for close to a year. Since space was small, I knew exactly the style & size I wanted. I found exactly what I was looking for in a near by 2nd hand store. Just from lifting one end to see how heavy it was, I knew it was a solid piece. When I got it home, I was able to really look it over. It was in great shape. First I looked inside drawers for a makers mark. Inside the top drawer was a small, bronze-colored medallion, glued to the sidewall of the drawer. In the center is the head of an ancient man (I’m guessing Mercury because he has wings on his helmet). Across the top it says “Langstrom Furniture, 1879. And below, Rockford, Illinois.” The desk is small,(3 1/2ft wide X 22″ deep), made of dark wood (walnut?)and the top is almost like an inlay because the whole top has a 2″ border of the same wood. On the left side only, there are what looks like five equal-sized drawers with round, good quality, burnished metal knobs on each. Actually, it is only 3 drawers, and the bottom 2 “drawers” are actually 1 deep file drawer, with three wooden dividers that can be pulled up and removed to adjust. (legal folders will fit.) The only other drawer is the one that is next to your belly when you sit up to it. But the part that sold it, is the right side, where often in this style are 2 legs, or maybe a small bookshelf. This desk is held up on the right side by a large square of wood, with the center of it make into a piece of Oriental (?)style lattice, or almost has an Arts & Crafts styling. Last, all the drawer fronts are dovetailed, and the floor of all the drawers, maybe a cheaper wood stained yellow oak. Now, the big question, does anyone know this desk? Year made, etc. Thanks.

  • Jan 18, 2015 at 5:06 pm

    I have my mothers dining room set and sideboard. She purchased is used in the mid 60’s. I believe it is walnut veneer and would like to no more about it. Can you direct me to a place where I can find out more about it?

  • Jan 18, 2015 at 5:07 pm

    It is stamped Landstrom Furniture.

  • Jan 25, 2015 at 8:59 pm

    I have my grandmothers side table / sewing box it has a lift up lid on top when you open it it has a wooden compartment tray that raises for threads and needles. It has a draw below to store items as well. I am guessing it is from around the 30s or 40s.
    It has a lable inside that reads PATENT PENDING manufactured by ROCKFORD EAGLE FURNITURE COMPANY, ROCKFORD ILLINOIS.
    Can you tell me anything about this?
    Thank you
    Sue Giordano

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