BBB–Be safe,not sorry

BBB–Be safe,not sorry


It’s the job of the Better Business Bureau to help create fair and honest relationships between businesses and consumers. Consumers confidence and contributing to an ethical business environment are the primary goals of the organization.

A few years ago, the Council of Better Business Bureaus (the umbrella organization for the BBB system) commissioned a Roper survey on consumer attitudes. That report showed that 98 percent of Americans know the BBB, and 85 percent of those said they would rather do business with a BBB member. With that kind of response and recognition, the Better Business Bureau is seen as the country’s #1 sign of business integrity.

Each year, your BBB has over 1.5 million contacts through its offices in Rockford, Chicago and the web. That breaks down to approximately 1,800 phone calls and 3,000 web hits each day. Why are they calling? Ninety percent of them are seeking pre-purchase information about a company they’re about to do business with.

Because of the trust consumers have in the BBB, thousands of businesses across northern Illinois have chosen to affiliate with an organization that represents the highest ethical standards in advertising and selling practices.

The Bureau provides reports on members and non-members. By calling, you’ll know whom to trust and who might not provide the kind of service you expect. As we say at the BBB, “check it out.” You can save yourself time, money and grief.

In fact, “Check It Out” is the new slogan for your BBB. We know that the vast majority of businesses in our community operate with integrity, honesty and ethics. But we also know there are a few to watch out for. It’s those companies/charities that consumers must be aware of, and it’s those that blight the marketplace.

“Check it Out” means to do just that! Call the BBB before is wise befor any major expediture, investment or charitable donation.

Each year, the Bureau honors four outstanding businesses with its “Torch Award for Marketplace Ethics.” This award promotes the importance of ethical business practices and the willingness and efforts made by businesses to ensure that the marketplace remains fair and honest for both businesses and consumers. The “Torch Award” is open to all for-profit businesses in the 19 counties across northern Illinois. Membership in the BBB is not a requirement to enter or win. Awards are provided in four categories, depending on the number of employees at the company, from one to over 1,000.

If you know of a business that exemplifies the standards of the BBB, why not nominate them? Nominate a company that you own, work for, or one you do business with. For more information and/or nomination forms, you can contact the Regional Office at (815)490-9283 or go to our web site at The deadline is Friday, October 19, 2001.

To check out a business, call the Regional Office at (815)963-2222. For membership information, call (815)490-9283 or visit our web site.

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