Northern Illinois Blood Bank has assumed the name Rock River Valley Blood Center (RRVBC) as of Aug. 13. A press conference was held to spotlight a recent 7,000-square foot addition, growth and change in the business as well as to celebrate 50 years of caring. The community blood center is changing its name to better reflect the services the organization provides to the community.
Headquarters for the agency will remain at 419 N. Sixth St. in Rockford. Daily operations will continue to evolve to best serve the communities of the Rock River Valley. Hospitals, patients, donors and blood drive coordinators will see no change in delivery of service. Availability and delivery of blood products, as well as patient services to hospitals, will continue as they have in the past. Loyal donors will continue to be cared for and drawn by familiar staff people.
Prior to 2001, the Northern Illinois Blood Bank was the sole supplier of blood products and services to six hospitals in four counties in Illinois, collecting 27,000 pints of blood and platelets annually. In 2003, RRVCBC plans to collect more than 35,000 units and now serves nine hospitals in six counties, including Rock County, Wis. RRVBC will remain focused on the community, including direct service to hospitals, patients and donors.
Discussions leading to the name change began nearly two years ago as RRVBC was asked to cross the state line and provide blood products and services to Beloit Memorial Hospital. In response to growing challenges facing blood centers across the country, RRVBC has moved into a more regional position to ensure that the Rock River Valleys needs are best met. RRVBC has a long history of service to patients in need and possesses traditional values of service to community. These changes help to continually strengthen the position of the blood center and allow enhanced levels of service to hospitals, patients, donors and sponsor groups.
The Rock River Valley Blood Center is the sole supplier of blood and related services to OSF Saint Anthony Hospital, Rockford Memorial, SwedishAmerican, Beloit Memorial, Edgerton Memorial Community, Freeport Health Network, Harvard Memorial, Northwest Suburban Community and Rochelle Community hospitals. Community-minded volunteers donate virtually all of this countrys supply of blood for transfusion.