Catch it on TV: Fish of ‘ten thousand casts’ nets own morning show

Deerfield, IL—Jim Saric Outdoors, Inc. today announced The Musky Hunter, the first television show ever dedicated solely to the hard-to-catch musky, would debut on Fox Sports Net-North and Comcast SportsNet in seven Midwestern states on Saturday mornings starting Jan. 6 and running through March.

Thirteen episodes of the 30-minute show will cover everything from the basics of catching muskies to strategies and secret tips for fishermen who have been chasing the fish for years. Well-known angler Saric, editor of Musky Hunter magazine, produces and hosts the show and is joined throughout the series by many other popular anglers as they catch and release fish, several in the 50-inch class. Music from Frankie Sullivan of the popular ’80s rock band, Survivor, is also featured.

“This has been a lifelong dream of mine and it’s not your daddy’s fishing show,” said Jim Saric. “The fast pace and great music bring alive the challenge and excitement of chasing muskies. We’ll take viewers with us to some of the most passionate musky states. There is a growing enthusiasm for the sport, and I hope to expand the show in terms of viewers, states and borders following the inaugural season.”

The show will reach 9 million households in Illinois, Indiana, Iowa, Minnesota, North Dakota, South Dakota and Wisconsin. Viewers in North Dakota, South Dakota, Minnesota and Wisconsin can tune in at 7:30 a.m. (CST) through Fox Sports Net-North on local cable (check listings), DirecTV/Ch. 641 and Dishnet /Ch. 436. Those in Illinois, Indiana and Iowa can see the show at 10:30 a.m. (CST) through Comcast Sports Net on local cable (check listings), DirecTV/Ch. 640 and Dishnet/Ch. 429. Visit for the latest programming schedule and updates.

Program sponsors include Ranger Boats, M/G by Lindy, Mercury Outboards, Musky Innovations, Rollie and Helen’s Musky Shop, Illinois Pipe Trades, Beckman Nets, St. Croix, MotorGuide, Salmo, Musky Hunter magazine and Farm and City Insurance Services.

Host Jim Saric is the publisher, editor and owner of Musky Hunter magazine, the largest musky fishing publication in North America. He’s produced five top-selling videos about the subject, and is a seven-time musky tournament winner. Jim has appeared on outdoor televisions shows for the past 15 years, co-authored the highly acclaimed book, The Complete Guide to Musky Hunting, and speaks at more than 30 seminars across the nation annually. Jim owns Jim Saric Outdoors, Inc., which is dedicated to elevating the sport of musky fishing by educating anglers through print, web and now television.

Known as a difficult fish to catch, or the fish of “ten thousand casts,” fishing for muskies is one of the fastest-growing angling sports in the U.S. and Canada. Muskies can be found in 36 states. Most recently, the fish have been introduced to waters in western states, including New Mexico, Colorado, Utah and Washington.

Musky anglers are generally male, aged 18-49 and spend $3,000-plus on fishing equipment—more than other fresh-water anglers. More women take up the sport every year. Since more than 90 percent of muskies are released, the sport has a rich and thriving future.

From the Jan. 17-23, 2007, issue

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