Celebrity K-9 Lassie offers natural dog food, treat line

NEW YORK—Bone-appétit! Lassie has launched her new natural dog food, biscuit and treat line, “Lassie Natural Way,” to give pets the opportunity to be “treated” just like the world’s most famous pooch.

The new line is made from all-natural wholesome ingredients and provides complete and balanced nutrition.

The star of 11 movies and the two-time Emmy Award-winning TV show will “em-bark” on a five-month national tour to promote pet health and the benefits of a natural diet.

Inspired by Lassie’s natural way of life, Lassie Natural Way dog food is made from all-natural ingredients with added vitamins and minerals for superior nutrition. There are no animal byproducts (bones, brains, spinal tissue, intestines or other animal organs), and no artificial flavors, colors, preservatives or sweeteners are added.

The No. 1 ingredient in each dog food recipe is high-quality protein from lamb or chicken meal to help build sleek and strong muscle tissue.

Natural Way dog food is balanced with rice cereal grain for energy and endurance and is wheat, corn and soy-free to help avoid allergic or digestive upsets.

The line provides an optimal ratio of Omega-3 and Omega-6 fatty acids and double the standard recommended level of linoleic acid to ensure healthy skin and a shiny coat.

Healthy joints and cartilage are maintained by naturally sourced glucosamine and chondroitin in the adult and senior formulations.

Additionally, every bag of Lassie Natural Way comes with a 100 percent Great Taste Guarantee demonstrating the superior palatability of its natural flavors.

Two world-renowned pet nutritionist PhDs and Lassie’s own veterinarian, Dr. Jeff Werber, DVM, developed Natural Way.

Dr. Werber has been a practicing veterinarian for more than 20 years, and has treated the pets of some of Hollywood’s biggest stars. Each Natural Way package includes a “Lassie Smart Tip” from Dr. Werber, which provides important pet care information.

The product line consists of 17 different food and treat products specialized for every stage of a dog’s life, from puppy to adult to senior formulas.

Lassie Natural Way dog food is available in Lamb Meal & Rice (Puppy and Adult), Chicken Meal & Rice & Oatmeal (Adult) and Chicken Meal & Rice (Senior) varieties in 5- and 20-pound bags with prices ranging from $5.99 to $18.99.

Available in treats are Lamb & Rice Jerky Strips with Glucosamine and Chondroitin, Beef & Rice Lean Jerky Sticks and Training Treats with Real Lamb ranging from $0.99 to $2.29. Lamb & Rice and Chicken & Rice dog biscuits are also offered for $2.99.

From the Aug. 30-Sept. 5, 2006, issue

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