.COMmentary: Web rage?

.COMmentary: Web rage?

By Mike Lotz

Web rage?

By Mike Lotz

Welcome to the “World Wide Confusing Web,” where it take 30 seconds of bogus information to transform some tech-loving clickaholics into lunatics, a survey has found.

On average, Web-Rage is let loose after 12 minutes of fruitless searching, although about 7 percent of the 566 people surveyed by Roper Starch Worldwide say madness starts rising within three minutes. The main culprit: All that information—overwhelming at times—is actually driving some people offline and back to telephoning customer service or other information resources from the pre-cyber generation.

“A great majority (86 percent) of Internet users feel that a more efficient way to search the web for accurate information should be in place,” stated Roper Starch, Worldwide researchers.

The survey also found that nearly a third of web users say they need to spend about two hours a week searching for the information they want, with a majority (71 percent) becoming frustrated regardless of whether they are successful or not.

While the survey doesn’t name any search engines by name, it does take a swipe at those that return a large number of results, such as Google or Alta Vista. Google spokesman David Krance said the search engine isn’t perfect, and its evolution is not complete. But that does not mean it’s simply spewing out an uncontrollable pile of websites.

Search engines, just like the Internet, are not a perfect science. The biggest problem people have with getting invalid results is a lack of understanding of the proper way to perform a search. Take five to 10 minutes and read the Help pages available for practically every search engine on the web.

Driving a car doesn’t mean you need to know how to rebuild an engine, but it DOES mean you need to learn how to drive. If you want to be able to “drive” to the right website, you better learn how to navigate the vehicle first. Take a few minutes and “read the owner’s manual” before using the search engine.

Imagine for a moment that no one was willing to put the investment money into building search engines. What would the web be like without them? In short, almost useless. I, myself, am thankful for them.

Do I want to encourage these companies to build better tools for all of us and move technology forward? Of course, everyone does, including the search engine companies.

If you know how to search “smartly,” you can tweak the engines to supply fewer and more accurate results. Try it; relax and keep on surfing!

If you have any questions or comments, please contact me at questions@iwebwerks.com.

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