Environmental non-profit turns new leaf

StoryImage( ‘/Images/Story//Auto-img-1178124531431.jpg’, ‘Photo provided’, ‘(From left) Keep Northern Illinois Beautiful Board President Jane Snively, Winnebago County Board Chairman Scott Christiansen, and City of Rockford Mayor Larry Morrissey, who helped Executive Director Lori Gummow unveil the new name.‘);

Keep Northern Illinois Beautiful will be the new name for the organization previously known as Winnebago/Rockford Clean & Beautiful. The change was announced at a news conference where Winnebago County Board Chairman Scott Christiansen and Rockford Mayor Larry Morrissey joined Keep Northern Illinois Beautiful Executive Director Lori Gummow to unveil the new image.

The organization’s new name reflects its expanded service area and affirms its affiliation with the national nonprofit, Keep America Beautiful.

The new name also clarifies that Keep Northern Illinois Beautiful is a nonprofit that is independent from local government.

Keep Northern Illinois Beautiful will continue to provide the award-winning environmental programs it has offered for nearly 20 years. Last year, more than 37,000 households participated in the Metals & Electronics Recycling Drives, Clothing Drives, Christmas Tree Recycling, Great American Cleanup, Environmental Education Programming, and the year-round Recycling Center in Roscoe. For more information, or to volunteer, go to www.knib.org, or call (815) 637-1343.

The news conference and reception was held at Riverside Community Bank in Machesney Park, on Route 173. Village Green Nursery transformed the bank’s lobby into a garden with lush, green plants, and guests were treated to ice cream sundaes provided by A La Mode Ice Cream & Desserts.

Other attendees included Mayor Darryl Lindberg of Loves Park, Mayor Linda Vaughn of Machesney Park, Board Members of Keep Northern Illinois Beautiful, members and friends.

from the May 2-8, 2007, issue

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