Father’s Day Prostate Campaign kicks off

Mobile screening campaign begins, worst-case scenario hand guide spoofed to spread awareness

WASHINGTON, D.C. – Men get prostate cancer.

The problem is that only slightly more than half of all American men older than 50 get tested for the disease. If they only knew that 99 percent of them survive if prostate cancer is caught early, deaths from the second leading cancer killer among U.S. men would drop dramatically.

That’s why the National Prostate Cancer Coalition (NPCC), as part of its Father’s Day campaign—Do it for Dad!, is launching a new initiative this June to screen and raise awareness—the Drive Against Prostate Cancer (the only national mobile screening program for prostate cancer). Starting this week, 39-foot RVs designed specifically to test for prostate cancer will travel throughout the U.S. offering free testing.

“Each vehicle is painted like a race car, has a large flat screen television with satellite cable, laptops with wireless Internet and free snacks,” NPCC CEO Richard N. Atkins, M.D., said. “There’s no waiting, no appointments and no insurance necessary. It’s the way every doctor’s office ought to be.”

The drive will visit more than 50 cities by the end of 2006 and will screen more than 14,000 men for free and is underwritten by Thor Industries, the Gillette Prostate Cancer Challenge, Fiji Water, the Cancer Research Institute and individual contributions to the NPCC.

To raise awareness, NPCC, at www.fightprostatecancer.org,, has spoofed the worst-case scenario survival hand guide by offering interesting statistical data like “a man living in the U.S. is 210,000 times more likely to die from prostate cancer than getting killed by an alligator” and off-the-wall tactics on encouraging men to get tested like locking him in a dog crate and dragging him to the urologist.

“If lost in the wilderness, search and rescue experts will tell you the first rule is to stay put and do nothing. Help will find you,” Atkins said. “Not true for prostate cancer. And with good reason; prostate cancer is far more fatal than most of the combined activities showcased on the Discovery Channel in any given week—crab fishing, shark feeding and rock climbing—just to name a few.”

The hand guide also contains a checklist on how to prevent prostate cancer death and everything that opponents to prostate cancer screening don’t tell you.

Free screenings will be held in the following cities: Austin, Texas; Boise, Idaho; Chicago; Cincinnati; Denver; Des Moines, Iowa; Los Angeles; New York City; Portland; and Salt Lake City, Utah.

About the Drive Against Prostate Cancer, LLC

The drive is the only national mobile screening program where local licensed physicians conduct a two-part screening procedure, which includes a complexed Prostate Specific Antigen (PSA) blood test and physical examination. The screenings are conducted in a 39-foot Airstream Land Yacht. Bayer Diagnostics supplies the test kits while the University of Michigan examines the results. No man is left behind, those diagnosed with prostate cancer without insurance are given toll-free phone numbers to seek the help they need.

About the National Prostate Cancer Coalition

Celebrating 10 years of saving lives, the National Prostate Cancer Coalition sets the standard for rapidly reducing the burden of prostate cancer on American men and their families through awareness, outreach and advocacy.

From the June 14-20, 2006, issue

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