StoryImage( ‘/Images/Story//Auto-img-117631415427920.jpg’, ‘Photo courtesy of www.fordvehicles.com‘, ‘Sept. 22-24, Champ Car World Series rookie Katherine Legge piloted a pink No. 20 Bell Micro Ford-Cosworth/Lola/Bridgestone PKV racing machine a the Champ Car Grand Prix of Road America to support Ford Motor Company's Warriors in Pink program.‘);
Ford Motor Company has dedicated more than $87 million over 12 years to the global breast cancer movement.
DEARBORN, Mich.Can an oil change fight cancer? Ford Customer Service Division (FCSD) is betting on it with a unique Car Care for a Cause event during Aprils National Car Care Month. The event includes making a $100,000 donation to Susan G. Komen for the Cure on behalf of its Ford and Lincoln Mercury dealerships service customers.
FCSD is joining forces with Ford Divisions Warriors in Pink initiative, which raises funds for Susan G. Komen for the Cure through the sale of unique, specially-designed apparel, gear and other items. The items feature bold symbols that represent the Warrior spirit of taking charge, living out loud, harnessing power and standing together.
In addition to helping in the long-term fight against breast cancer, Ford and Lincoln Mercury dealership service customers can reap immediate rewards, including no payments and interest-free financing for products and services, spa gift cards and free TripTunes car stereo connectors. Oil change reminder stickers with the Susan G. Komen for the Cure logo are just one way of increasing awareness and donations to the worthwhile cause.
Even something so small can make a big difference, said Cindy Schneible, vice president of resource development, Susan G. Komen for the Cure.
Radio spots will air during the month-long promotion, featuring the hit single, I Run for Life. Grammy Award-winning singer Melissa Ethridge, herself a breast cancer survivor, produced the song for Ford as an anthem for the fight against breast cancer.
This program is an exciting new opportunity for our customers to join us in the battle against breast cancer and take care of their vehicles at the same time, said Darryl Hazel, president, Ford Customer Service Division, and senior vice president, Ford Motor Company. FCSD is proud to provide a new means to support all of the women, men and children affected by breast cancer and contribute to Ford Motor Companys longstanding relationship with the Komen organization.
More information about FCSDs Car Care for a Cause promotion can be found at www.GenuineService.com/pink.
Ford has dedicated more than $87 million in cash and in-kind donations to Susan G. Komen for the Cure since forming a partnership 12 years ago when it became a national sponsor of the Komen Race for the Cure® Series. In 2006, Ford Division strengthened its commitment with Warriors in Pink, which has united designers, celebrities, breast cancer patients, survivors, Ford employees and everyday people to help raise awareness and much-needed funds for research. For more information about Warriors in Pink or to purchase Warriors items, go to www.fordcares.com. All net proceeds from Warriors purchases are donated to the Komen group.
For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer forever, Schneible said. Programs such as Car Care for a Cause are an integral part of that mission, helping us reach millions of consumers with life-saving breast health messages, and raising funds that support breast cancer research and community outreach programs.
FCSD chose April, National Car Care Month, for its promotion because it is one of the busiest times of the year for vehicle service. More people coming in to care for their vehicle means more people exposed to Komens important messages, including steps to early detection, said Telisa Roberson-Yancy, marketing manager, Owner Loyalty & Communications.
From April 2-28, customers can also take advantage of high-value service offerings such as:
No payments or interest until 2008 on all Genuine Credit Card purchases of more than $150
Guaranteed lowest tire prices
$50 or $100 SpaFinder.com gift cards with the purchase of select Goodyear tires
The Works fuel saver package free with purchase of Michelin or BF Goodrich tires
TripTunes stereo connector, free with the purchase of Continental or General tires
Participating dealers can further demonstrate their commitment to the fight against breast cancer by distributing general health, awareness and detection information from Komen, local Race for the Cure schedules, race training guides and merchandise.
Our Car Care for a Cause program gives Ford and Lincoln Mercury dealers the opportunity to provide yet another reason for current and new customers to come into the dealership for great service while supporting a worthy cause. There is no better time to come to the dealership for service, said Mike Rosingana, FCSD advertising manager. Were encouraging our dealers to make this a really dynamic event, and show their customers how much Ford cares about its communities.
Thousands of Ford dealers across the nation are already involved in the fight against breast cancer by participating in the Komen Race for the Cure® in their local community. And more than 50,000 Ford employees have run or walked in races across the country as proud torchbearers of Fords commitment to the cause. For information about how to sign up for the Komen Race for the Cure® in your area, call 888-603-RACE or visit www.komen.org.
Doug Krieger, owner of Krieger Ford dealership in Columbus, Ohio, said: The program is a great asset that Ford Motor Company has provided. Its a big opportunity for individual dealers to demonstrate our support for the cause at the local level.
Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement.
Today, Komen for the Cure is the worlds largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.
Thanks to events such as the Komen Race for the Cure, the group has invested nearly $1 billion to fulfill its promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 IM AWARE.
Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the companys core and affiliated automotive brands include Ford, Aston Martin, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.
from the April 11-17, 2007, issue