Ginestra Watson, Advantage Consulting renovate

With fall fast approaching, several downtown-area businesses are getting a makeover with renovations.

Both Ginestra Watson Advertising & Marketing Firm and Advantage Consulting & Finance will be making changes to their buildings.

Ginestra Watson, 907 E. State St., has plans to remodel its entire first floor into office space for their business. Advantage Consulting, 326 W. Jefferson St., will be fixing the façade of their building, putting in new windows and completely remodeling the second floor for commercial use.

“We’re trying to attract commercial business,” said Carl Triplett of Advantage Consulting & Finance.

Triplett is a native of Rockford and has seen a trend of developments in the downtown area. Advantage has assisted potential homeowners in financial consulting for the past seven years in Rockford. Once the renovations have been completed by mid-August, Triplett said they plan to rent out the 10,000-square-foot space.

Keith Watson and Jay Ginestra of Ginestra Watson have worked hard to promote the downtown River District. They have been in advertising and marketing since 2000, and have many clients in the Rockford area and from the Chicago suburbs. They have done Web sites and logos, and completed all of the banners for the “Live It Up” campaign for the River District.

“We’re Rockford boys and very proud of it,” said Watson.

From the Aug. 2-8, 2006, issue

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