Got rot? The hard truth about soft drinks

Dental Society sponsors contest to raise awareness about the dangers of soft drinks

More than 6,000 member dentists of the Illinois State Dental Society are enlisting your help in spreading the message of how soft drinks—including sodas, juices, teas and other unhealthy beverages—can literally rot away your children’s teeth. Did you know that the average American consumes 53 gallons of soft drinks per year? Choosing healthier beverage options, like bottled water, milk and 100 percent fruit juices, along with good oral health habits and regular visits to the dentist, will help kids keep their healthy smiles for life.

Soft drink consumption starts at a young age—and continues to escalate into youth and adulthood. To help reverse the trend, the Dental Society is sponsoring the “Got Rot? The Hard Truth About Soft Drinks” campaign targeted to fourth through 12th graders. The campaign includes a contest for classrooms and organized school groups.

They may either develop a video or printed piece highlighting the connection between soft drinks and rampant tooth decay—and how healthier habits will help them to maintain healthy smiles and strong bones.

Ask your school administrators or school nurses about contest rules and how to participate. Additional materials are available at the Web site at, or by calling Gloria at ISDS: (800) 475-4737.

All entries must be postmarked by March 15, 2005, and be a collaborative effort of a classroom or organized student group. No individual entries will be considered. Entries must be approved and signed by a teacher.

Winning classrooms will receive T-shirts, a pizza party, bottled water and other fun prizes, along with publicity in their local newspapers the monthly Society publication, and on the Web site.

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