Guest Cloumn: Time for a new look at Womanspace

Artists in Action Art Fair and Open House on Saturday, Sept. 8, 2007, launched a season of exciting programming at Womanspace. The day was filled with live artist demonstrations by Bob and Delores Burkholder (sculpture), Karen Gines (acrylic painting), Norm Knott (assemblage art), Marla Kols (lamp bead work), Sue Mount (watercolor), Barb Phillips and Connie Wenger (beaded jewelry), Starr Pittaway (wheel-thrown pottery), Wanie Reeverts (watercolor), Una Ryan (fabric art), Barb Santucci (mixed media), Sherrie Spangler (art quilts) and Jenny Stauffer (pottery). Other attractions included the sale of artwork, tours, refreshments, door prizes, and the opening of a new exhibit, Rockford: A Work of Art, in New Dimensions Gallery. A fund-raiser was also launched by pottery instructor Starr Pittaway to purchase a power clay wedger for use in the art studios at Womanspace. More than 50 of Pittaway’s pottery pieces were presented for sale. Visitors to Womanspace still have the opportunity to purchase her exquisite cups, bowls, plates, vases and other unique works of art during regular gallery hours: Monday-Thursday, 8:30 a.m.-4:30 p.m., plus weekends and evenings when programs are scheduled. Call (815) 877-0118 for information on our campus, located at 3333 Maria Linden Drive.

Artists in Action was the perfect opportunity to unveil the new Womanspace logo to the public. Members and friends who receive Intertwinings e-news (sign up at were treated to a sneak peek last week. This re-branding process was undertaken by the Marketing Committee at Womanspace, starting in May. Members of that committee are co-founders Dorothy Bock and Elaine Hirschenberger, new Program Coordinator/Marketing Specialist Gale Ketteler, Chair Lynne Koenigsberger, plus Jaci Delahanty, Liza Grisales, Valerie A. Johnson, Justine Markese, Tiffany Schoepski and Board Liaison Polly Sheridan.

First, a group of Womanspace leaders and marketing experts were brought together to discuss the core values of Womanspace. Those core values are Connecting, Empowering, Creating & Transforming. These are the foundation of everything at Womanspace. Coming up with the new tag line, Womanspace, your place, was next. This tag line is inclusive for men, women and children, and instantly invites the viewer to identify with Womanspace. It also has endless potential for marketing campaigns, as in “Womanspace, your place for insightful dialog,” “Womanspace, your place for creating great works of art” or “Womanspace, your place to discover friends for a lifetime.”

The Boilerplate is the descriptive paragraph first printed in the September-December 2007 inaugural issue of Your Guide, the new semester-based program guide, also available on the Web site. Womanspace members will find the boilerplate on the back of their membership cards so it can be presented as a handy explanation when people ask, “What’s Womanspace?” Wallet cards will also be provided to share with potential members and other interested parties. Here is Womanspace in a nutshell:

“Situated on a seven-acre campus with art studios, a gallery, beautiful gardens and a labyrinth, Womanspace has touched the lives of more than 20,000 men, women and children since its founding in Rockford, Illinois in 1975. Womanspace seeks to inspire individuals to discover new talents, interests and friendships, and is dedicated to helping people live their best lives through programs that enhance mind, body and spirit. Womanspace operates as a not-for-profit 501(c)(3) organization.”

Womanspace has a rich and interesting history, and the logo is an integral part of that. The logo remains the original “web” designed by Elaine Hirschenberger more than 30 years ago. Pat Lai, Womanspace administrative assistant/graphic designer, fine tuned the electronic version of the original art work and redesigned the word “Womanspace” with an updated font and the new tag line. Since it is an artistic organization, color will provide endless creative options as Womanspace continues its mission to enrich lives, inspire creativity, well-being and spiritual growth. Womanspace invites the entire community to join them on this transformative journey and discover Womanspace, your place. To find Womanspace, take Spring Brook Road to Applewood Lane. Travel one block north on Applewood and then turn left on Maria Linden Drive. At the top of the hill, veer to the right in front of the lot for Provena Cor Mariae.

from the Sept. 26 – Oct. 2, 2007, issue

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