House notes: TRRT's advertising 2nd in state

The Rock River Times (TRRT) finished second in the Advertising Excellence category of the Illinois Press Association’s (IPA) Advertising/Marketing Contest at the annual Advertising/Marketing Convention April 8 at Par-A-Dice Hotel & Casino, Peoria.

IPA’s Advertising/Marketing Contest recognizes the top advertising design and marketing achievements in the state. TRRT competed against other IPA newspapers—both daily and non-daily—with a circulation between 8,001 and 30,000. The contest was judged by the Pennsylvania Press Association.

The Advertising Excellence Award recognizes the quality, design and placement of all advertisements in a single issue of the newspaper. The category is considered the most prestigious of all the categories in the competition. Judges wrote of TRRT: “Great graphics, very clean.”

TRRT also received a third place for Best Classified Promotion and an honorable mention for Best Classified Ad.

“Great graphics,” was the only note made by judges regarding TRRT’s Best Classified Promotion ad, “Tell them you saw their ad in the Eureka! Classifieds.”

“Clean, simple, eye-catching, delivers a message with a call to action,” judges wrote of the Best Classified Ad, which was an advertisement for Rock River Tower.

The awards recognize the outstanding work of Production Designer Jeff Helberg and classified Sales Manager Marieke McClendon, who both, among their many duties, design and lay out ads.

In October 2004, TRRT was also recognized by the IPA for the following editorial achievements: Staff Writer Jeff Havens placed second in the News Reporting Series class for his series “Stewardship in Question: A series examining RVC leadership”; Staff Writer Molly Fleming finished second in the Reviews class for her reviews of local music; and Cartoonist Charles Story received an honorable mention in the Editorial Cartoon class.

TRRT is in its second year of membership to the IPA, which, with more than 600 daily and weekly newspapers from throughout the state, is the largest statewide press association in the country. More info:

From the April 13-19, 2005, issue

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