If youre interested in social and political change but dont know where to start, visit www.truemajority.org. This non-profit, non-partisan organization was started by Ben Cohen, one of the founders of Ben & Jerrys Ice Cream. He is careful to point out that it is in no way associated with his former company or any of its affiliates. Cohen has a light-hearted, yet practical approach to activism that makes it painless and fun to get involved.
True Majority operates on 10 principles, such as stamping out hunger and poverty and championing human rights. Another issue is getting our government to spend more money on researching renewable energy to reduce our dependence on foreign oil. From the True Majority Web page, Principle No. 4 states:
Oil holds us hostage to regimes hated by their own people; their hatred transfers to us. America is 5 percent of the worlds people, but we generate 25 percent of the pollution that causes global warming. Its our duty to lead. We will reduce our energy consumption 25 percent by 2010. Make a Moon Mission scale commitment to develop solar and wind power technologies. Set and meet a goal of generating 20 percent of our energy from renewable sources by 2010.
If you register (free) at their Web site, True Majority will update you via e-mail on legislation relating to the issues stated in their 10 Principles. By clicking on the link within your e-mail, you can send a letter to your congressional representatives voicing your concerns. The Web site also allows you to alter and tailor the letter individually, and it comes from you, not True Majority.
Cohen also appears as a cartoon character in a short, but to-the-point Web movie, which uses Oreo cookies to explain how cutting just a small portion of the Pentagons budget and by reallocating the money, we could not only reduce poverty and hunger in America, but around the world as well. You can view this informative movie at www.truemajority.org/oreo.
True Majority is a branch of Priorities Inc., a non-profit, non-partisan, tax-deductible, 501(c)(3) corporation. Priorities Inc. is composed of 500 concerned business leaders, and has a panel of ex-military advisers, including former CIA Director Admiral Stansfield Turner (USN, ret.). Other prominent members are Paul Newman and Ted Turner.