Jeep asks area residents to nominate heroes

n Jeep brand to recognize and reward heroes with opportunity to receive new Jeep Grand Cherokee

There are heroes among us in Rockford

and the Jeep brand is launching an initiative to recognize them.

The “Jeep Heroes Nomination Program” rewards military, police, fire and emergency medical services (EMS) personnel who deliver exemplary, unique and heroic service to improve the quality of life in cities and

towns across America.

Jeff Bell, Chrysler Group vice president, Chrysler and Jeep, said: “There is a natural affinity between those who serve others and the Jeep brand. Both have a long record of accomplishment in times of need. It is an honor for us to recognize them for all they do, and we are proud to applaud their efforts.”

The Jeep brand is currently seeking nominations online at Each month, new Jeep Heroes will be recognized on the corporate Web site and entered for a chance to win one of four new

Jeep Grand Cherokees with “go-anywhere, do-anything” capability.

Twelve Jeep Heroes will be chosen, in total nationwide, three in each

category: military, police, fire and EMS. The four grand prize winners, one from

each of the Jeep Heroes categories, will be selected Nov. 10, prior to Veteran’s Day 2005.

“The best way to recognize these ‘everyday heroes’ is to give the power to the people in their communities,” said Bell. “They know best how important their contributions are to public safety. We hope that the ‘Jeep Heroes Nomination Program’ will bring to light a few of the many stories that typify the daily sacrifice and heroism of our military, police, fire and EMS personnel.”

An advisory committee—made up of military, police, fire and EMS association representatives, uniformed services advocates and former public officials—will review the nominations and select each Jeep Hero.

“This is a great way for Rockford citizens to recognize these ’everyday heroes’ who serve the community each and every day,” Bell said. “We are proud to be a part of this effort to honor our everyday heroes.”

Jeep Hero nominators must be 18 years of age or older and licensed drivers. Nominees must be legal residents of the 50 United States and the District of Columbia, age 18 years or older, and must be current employees or volunteers of the police, fire or emergency medical service departments or

active members of the U.S. Military.

Nominators will need to provide an essay of 200 words or fewer on why a nominee deserves to be honored as a Jeep Hero. Those who nominated one of the four Grand Prize Winners will receive $500 toward new Jeep brandmerchandise.

Entry forms and complete rules on the “Jeep Heroes Nomination Program” are available at

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