Secretary of State Jesse White announced the kick-off of a new public awareness campaign aimed at helping people research securities brokers, investment advisers and investments before they decide to invest.
The new campaign, called Dont Get Scammed, includes television ads that air statewide as well as a Web site, www.AvoidTheScam.net, and a phone number to encourage people to research investments and brokers.
Its important to check before investing, White said. Unfortunately, there are some unscrupulous people who will take advantage of others for a fast buck. Remember the old rule of thumb when investing, If it seems too good to be true, it probably is.
When people visit the new Web site, www.AvoidTheScam.net, they will be able to:
Print out a list of questions to ask brokers before investing;
Check whether the broker or adviser is registered with the state or has a disciplinary history;
File an online complaint; or
Download free educational materials.
The Illinois Secretary of States Securities Office registers and regulates the following: Entities offering and selling securities, broker-dealers, investment advisers, salespeople and representatives of dealers and advisers, loan brokers, business brokers, and those offering business opportunities.
Besides the Web site, people may contact the Illinois Secretary of States Securities Department at (800) 628-7937.
From the June 14-20, 2006, issue