Kmart kicks off ‘Kartwheels for Kids’ toy drive

Boys & Girls Club of Rockford to benefit from toys donated at nearly 1,400 stores nationwide

This holiday season, shopping at Kmart can help put a smile on a child’s face at the Boys & Girls Club of Rockford.

On Nov. 19, Bill Stewart, senior vice president and chief marketing officer for Kmart, joined Boys & Girls Clubs of America (BGCA) President Roxanne Spillett in kicking off KartWheels for Kids, a national holiday toy drive sponsored by Kmart and its roughly 1,400 stores across the country. This is the first time the retailer has selected Boys & Girls Clubs as the beneficiary of its annual holiday toy drive.

Kmart will be supporting KartWheels for Kids through Dec. 20. Customers are encouraged to donate a new toy for a child attending a local Boys & Girls Club every time they visit a Kmart store. The retailer is hoping to drive extra donations for the more than 4.6 million young people served by BGCA with a series of print ads, in-store signage and on its web site (

“We are extremely grateful to Kmart for holding this toy drive,” said Chad Bryden, Director of Resource development for the Boys & Girls Club of Rockford. “So many of the kids we serve would not be receiving a toy for the holidays otherwise.”

“Kmart is proud to partner with Boys & Girls Clubs of America to make the holidays a little brighter for thousands of children,” said Stewart. “This is a perfect opportunity to show our commitment to being a good neighbor and to building lifetime relationships with our customers.”

For more information, contact Chad Bryden, director of Resource Development, at 972-5973.

From the Dec. 13-19, 2006, issue

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