Library debuts new cards

Rockford Public Library has announced it will debut four new library card designs in September to celebrate National Library Card Sign-Up Month. New cards will be distributed, and old cards can be exchanged for the new designs for free. RPL will also host a variety of events to encourage more Rockford residents to get “the smartest card in their wallet”—a Rockford Public Library card.

“Only 53,898 of Rockford’s 150,000 residents have an active library card,” said Jennifer Giltrop, interim director of Rockford Public Library. “September is National Library Card Sign-Up Month, so we hope to encourage more residents to take advantage of the great programs, services and resources offered by RPL. Our goal is to register 5,000 new card holders throughout the month, and replace 10,000 existing cards with the new designs.”

The new library cards will replace the design used since 1996 with the “flying book logo” and a photo of the patron. The new cards are more colorful, featuring the RPL logo and library mascot, “Max,” and will no longer include a patron photo. In addition to a brighter look, the new cards will be significantly less expensive to produce, saving RPL approximately $50,000 in hard and soft costs annually. Whereas the old cards could only be produced at the Main Library, the new cards include a preprinted barcode that allows all six locations to issue library cards on the spot.

Amy Byrne, manager of Circulation Services, said: “We are very excited about the ability to issue library cards at every circulation desk and at all six locations. We hope the change will allow us to spend more time with our new customers, introducing them to all RPL has to offer.”

From the Sept. 7-13, 2005, issue

Enjoy The Rock River Times? Help spread the word!