Look who's turning 40!

The Petland store in Rockford is one of 130 domestic retail locations in the Petland chain observing the company’s milestone 40th anniversary this year.

With a focus on customer service, animal care and store presentation, Petland defines leadership in the pet store retail industry. And with age, comes wisdom.

“Over the course of 40 years, Petland has perfected its ability to offer its customers the best pets and the best pet supplies,” said Darcy Howen, operator of the Petland store at 7358 N. Cherryvale Mall Drive, in Rockford. “We are proud to be a part of the celebration—40 years of making life better with Petland pets.”

Petland, Inc., began with one man, Ed Kunzelman, who took his fish-keeping hobby to the next level by opening a single pet store on Oct. 21, 1967, in southern Ohio. Forty years later, Petland has grown to a present-day total of nearly 200 retail locations across the United States, Canada, Chile, Japan and South Africa. Plans are being made now for the first Petland store to open in China.

“Our trained pet counselors stand by Petland’s mission of ‘matching the right pet with the right person and meeting the needs of both,’” said Howen. “We have built upon Petland’s many years of experience by enhancing our customers’ knowledge and enjoyment of the human-animal bond here in Rockford.”

Petland receives honors in 40th year

For 2007, Petland, Inc. ranked 192 overall in Entrepreneur magazine’s 28th Annual Franchise 500. The iFranchise Group, Inc. lists between 2,600 and 3,600 active franchisors in the United States. Petland’s ranking of 192 puts the 40-year-old company in the top 10 percent of all domestic franchises. Petland, Inc., also achieved a ranking of 140 in the magazine’s 2007 list of America’s Top Global Franchises.

Additionally, Franchise Times magazine ranked Petland, Inc., at 182 this year in its annual “Top 200” franchisors in the United States.

Nationwide, Petland store operators are observing the company’s 40th anniversary, as well as other special occasions throughout the year with “Let’s Celebrate” signs and posters that promote the human-animal bond, all part of the company’s year-round Petland Pets Make Life Better campaign. Petland customers will be able to take advantage of many special anniversary sales and promotions this year.

The Petland store in Rockford is part of Petland, Inc., a franchise operation with more than 190 quality, full service, retail pet centers across the United States, Canada, Chile, Japan and South Africa.

For more information about Petland, visit www.petland.com.

from the March 14-20, 2007, issue

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