Michael Goldberg named Coronado executive

Coronado launches aggressive new 10-year business plan

The Coronado, 314 N. Main St., has named Michael Goldberg, a nationally renowned performing arts professional, as its first-ever executive director.

Goldberg will lead the Coronado in its 10-year plan to expand regional draw and become the hub for a true arts and entertainment district in downtown Rockford.

Goldberg brings to the Coronado 36 years of experience as a professional arts administrator and arts presenter. Most recently, he served as the acting president and CEO of the Overture Center for the Arts in Madison, Wis., where he was responsible for all financial, programmatic, administrative, operational and development activities of the major cultural arts facility.

“Michael’s wealth of experience in the performing arts in the commercial, non-profit, university and municipal sectors will benefit the Coronado tremendously,” explained Richard Nordlof, president of the Coronado PAC Board of Directors. “We are confident in his ability to lead the organization through our new business plan and to ensure that we recognize our vision of becoming a major arts hub in downtown Rockford.”

The Coronado is no longer operated under the MetroCentre; instead, it is an independent non-profit organization. Additional milestones call for the Coronado to do the following:

Increasingly diversify programming;

Build an arts education program accessible to students in all Rockford and area schools;

Strengthen its capacity to assist all the resident organizations that call the Coronado their home as they build larger audiences;

Comfortably serve 200,000 attendees a year, with a range of programming by Rockford organizations and programming presented by the Coronado itself (today, the Coronado is attended by approximately 120,000 people a year);

Continue to expand its regional draw and, in so doing, serve as the hub for a true arts and entertainment district in downtown Rockford; and

Renew the public-private partnership (originally developed by the Friends of the Coronado) and the commitment to Rockford’s cultural legacy to ensure the Coronado has an endowment to protect it as one of the city’s leading assets.

To further enhance the experience patrons have at the Coronado, the organization will be working with professional restaurateur and caterer in the Rockford community, Paul Sletten, owner of Brio Restaurant, Wine Bar and Patio.

“We have tremendous work ahead of us, but the Coronado has already made significant strides—starting with the restoration and programming,” said Goldberg. “The Coronado has highly talented and committed personnel, friends and volunteers working to achieve the theater’s vision. And let’s not forget the commitment of Rockford, its businesses, professionals and community members to rejuvenate downtown. With these contributors on our side, I believe that the Coronado will become a major regional performing arts center, a cultural and entertainment hub drawing audiences from Rockford and the surrounding areas.”

Coronado Performing Arts Center

Originally built in 1927 as a movie house, the Coronado Theatre underwent an 18-month restoration project, opening again in 2001 as a first-class performing arts and entertainment center. Today, the Coronado Performing Arts Center serves Rockford, Illinois and the region including metro-west suburbs of Chicago. The Coronado is home to resident performing arts organizations, including the Rockford Symphony Orchestra, Rockford Dance Company and the Rockford Community Concert Association. The Coronado hosts performances by its resident organizations, concerts and entertainment events, national touring productions, and Broadway shows. Future plans include arts education, increased presenting series and leadership in developing a downtown arts district.

From the Jan. 24-30, 2007, issue

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