Most Beautiful Baby Contest returns to CherryVale Mall

CherryVale Mall will host New Star Discovery Inc.’s Most Beautiful Baby Contest at the mall’s Center Court area beginning at 10:45 a.m., Saturday, Sept. 4. Entry forms are available at CherryVale Mall’s Customer Service Center or online at Registration will be available the day of the event, with registration from 9:30-10:30 a.m. for all ages from newborn to 6 years old.

The infant contest is open to children ranging in age from 0-7 months and 8-14 months of age. The young children’s contest, 15 months of age to 6 years old, is divided into four age category competitions: 15-23 months; 24-35 months; 3-4 years; and 5-6 years. The New Star Discovery’s Most Beautiful Baby Contest is divided into separate age category competitions so boys and girls do not compete against each other.

The winner of each age division in New Star Discovery’s Most Beautiful Baby Contest will receive the official New Star Discovery trophy, a beautiful crown for the girls, a winner medallion for the boys, and their entry fee paid to the State or Tri-State finals. The winner of each age division will have the opportunity to receive a test photo shoot with a Chicago high-profile fashion photographer.

New Star Discovery Inc., based in Rockford, has been in business for 19 years and is noted for celebrating the natural beauty of each contestant. No make-up is allowed on the contestants. The children are judged on their natural appearance, as well as their personality. Each contestant entered receives a beautiful trophy.

More info: 332-2451.

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