Naturally Rockford: Choices Natural Market updates: New features, cloned animals, USDA stacking panels


Membership is now free and available to anyone who is interested. A membership with Choices Natural Market entitles you to receive the sale prices listed in our ads and additional discounts as well as periodic customer appreciation days throughout the year. To apply, write to: Choices Natural Market, 6551 E. Riverside Blvd., Rockford, IL 61114 or go online at for application form.

Monthly sales

We now have monthly sales offering dozens of products, including both food and supplements at discounted prices. Each flier begins on the 1st of the month and is effective for the entire month. The sale prices will be available to anyone with a membership card. This new program replaces the coupon books. We have 5,000 copies available; people can get stacks for doctors’ offices, chiropractors, your church, etc.

New from Sunny Day Bakery

We now offer gourmet sandwiches, lunch items, breakfast muffins and desserts from Sunny Day Bakery. Beginning in February, we are offering soups. Also try: tofu sandwich, focaccia pizza sandwich, carrot cake, winter pot pie. Other goodies: raspberry, blueberry and cranberry-pecan muffins, cookie bars, Cashew Crunch granola, Ultimate Choc Chip Cookie. All creations from Sunny Day Bakery are baked fresh by Chuck DeMaio and are 100 percent dairy-free.

Alternative sexual helper for men

The Royal Dragon “Super Sexual Pill” is a Chinese herbal formula that helps with male performance. Take two capsules about 30 minutes prior to activity. The herbal combination strengthens your basic sexual foundation and adds to your body’s reserve. A box of six pills retails for $24.99. The Royal Dragon formula has its origin in ancient Chinese history and was used by the rulers of several dynasties who wanted to produce as many descendants as possible. The formula is a blend of extracts of Rhizoma Glymnadeniae, Radix Rhodiolae, Rhizoma Polygonati, Herbal Epimedi and Fructus Lycii. This secret Chinese herbal formula nourishes the kidney and fortifies the yang, thus maintaining a high level of sexual energy.

FDA approves cloned animals for food

Despite a September survey finding that 64 percent of Americans object to the idea of eating food from cloned animals, the FDA announced that milk, eggs and meat from cloned animals will soon be allowed on the market.

Ignoring a number of disturbing studies suggesting potential human health hazards, Stephen F. Sundlof, director of the FDA Center for Veterinary Medicine, said, “Meat and milk from cattle, swine and goat clones is as safe to eat as the food we eat every day.” Consumer, food safety and animal welfare groups have condemned the announcement, pointing out that animal cloning is inherently unpredictable and hazardous, and that the practice of cloning has led to many cruel and painful deformities in the experimental animals’ offspring.

Recognizing that requiring labels on cloned food would lead to a massive boycott by consumers, the FDA bowed to industry lobbyists by stating that there likely will be no required labeling of food products containing ingredients from cloned animals. The FDA’s controversial proposed regulations in the Federal Register will now be followed by a three-month public comment period. The Organic Consumers Association is calling on health and humane-minded consumers across the nation to stop this outrageous and hazardous regulation from coming into force as federal law. Take action. See

Breyer’s and Good Humor

Breyer’s Ice Cream is beginning to utilize what it calls an “anti-freeze” technology, derived by utilizing genetically modified fish proteins from the blood of the ocean pout (a polar ocean species).

The experimental biotech substance, which is supposed to help the ice cream re-crystallize if it warms above freezing, has undergone little, if any, safety testing. In fact the FDA approved the ingredient as “safe” based on human safety protocols conducted on codfish blood proteins, not on blood proteins from the ocean pout. Codfish and the ocean pout do not even belong to the same sub-class in the order of species, thereby making the studies worthless.

The “anti-freeze” ingredient is currently used in Breyer’s Light Double-Churned, Extra Creamy Chocolate ice cream, as well as a Good Humor ice cream novelty bar. The ingredient is referred to as “ice structuring protein” (ISP) on the product’s ingredient panels.

USDA stacks government organic panel with industry reps

In the last issue of Organic Bytes, OCA blew the whistle on the USDA’s appointment of four new representatives to the National Organic Standards Board (NOSB) with strong ties to corporate agribusiness. The NOSB is the organic community’s traditional watchdog over organic standards. According to the Organic Foods Production Act of 1990, the USDA is supposed to appoint an NOSB that is broadly representative of the organic community, including environmentalists, consumer representatives and scientists. But the USDA has begun to arbitrarily fill vacant seats with industry representatives from companies such as General Mills and Campbell’s, companies whose profits are almost entirely based on non-organic crops grown with synthetic pesticides and fertilizers.

Thousands of organic consumers have responded to this outrage by sending e-mails to the USDA, demanding the removal of these appointees. The USDA’s stonewalling so far indicates the agency feels that its appointees are as “diverse” as federal law requires. In a letter to the Syracuse New Times Standard, the agency points out that diversity is truly present in the current industry appointees, stating that they all work in different parts of the U.S. Now, that’s diversity! Please contact the USDA and demand that true organic advocates by appointed to the NOSB.

From the Feb. 14-20, 2007, issue

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