StoryImage( ‘/Images/Story//Auto-img-117511188212664.jpg’, ‘Photo courtesy of www.homepage.mac.com‘, ‘Paul McCartney‘);
Paul McCartney was introduced last week as the first artist to sign with Starbucks Corp.s new record label after spending most of his career with Capitol/EMI.
Starbucks, the worlds largest specialty coffee retailer, announced earlier this month it was joining forces with Concord Music Group to form the Hear Music label which is headquartered in Los Angeles.
Starbucks also has a branded page on Apple Inc.s iTunes digital music store, has a stake in a full-length motion picture and has also released previously recorded music from Bob Dylan and The Rolling Stones under the Hear Music label.
The first Hear Music/Paul McCartney album is set to be released in June. The ex-Beatle stated at a Starbucks press conference that he hopes the move to Hear will allow him to reach his audience in a brand new way. By signing McCartney, Starbucks is also retooling its marketing efforts. The deal is part of Starbucks attempt to branch its operations into the entertainment business in order to capture a broader ranger of customers.
Concord Music Corp., which controls several other record labels, helped turn Genius Loves Company, an album of Ray Charles duets, into a Grammy Award-winning project in 2005 when it grabbed Album of the Year and Record of the Year for the song Here We Go Again.
from the March 28-April 3, 2007, issue