PETA's Sexy Soy Milkmaids want Wisconsinites to 'Dump Dairy'

StoryImage( ‘/Images/Story//Auto-img-11291499041718.jpg’, ‘Image of postcard courtesy of PETA’, ‘The People for the Ethical Treatment of Animals (PETA) is generating even more controversy with its "Sexy Soy Milkmaid" post card campaign.’);

PETA’s new “Sexy Soy Milkmaid” cards are about to make a splash in America’s Dairyland. PETA will distribute the cards throughout the state of Wisconsin, figuring that when people get a load of the two milk-dumping, soy milk-sipping beauties on the cards and check out the Web site, they’ll want to start stocking their fridges with delicious, cruelty-free soy milk.

Why do PETA and the Milkmaids think milk is past its “sell by” date? Dairy cows, fed a steady diet of hormones and antibiotics, become worn out after just a few imposed pregnancies and are shipped off and slaughtered for fast-food burgers. Male newborn calves are torn from their mothers within hours of birth—causing acute distress to both—and shoved into filthy, tiny “veal” crates, where they remain, unable even to turn around, for 14 to 17 weeks until they are killed. Females either replace their mothers as “milk machines” or are killed for the rennet in their stomachs, an ingredient in most commercial cheeses.

In addition to contributing to such “inconveniences” as constipation, phlegm and the consequences of lactose intolerance, dairy products are linked to allergies, obesity, heart disease, cancer and even osteoporosis—the very condition the dairy industry likes to claim that its products prevent.

“Cow’s milk is meant for baby cows!” says Sexy Soy Milkmaid Lorraine Silk. “Seeing someone drinking cow’s milk is gross and a big turnoff for any animal lover.”

For more information about PETA’s post card campaign, visit

From the Oct. 12-18, 2005, issue

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