PETCO announces ‘Think Adoption First’ campaign

PETCO Animal Supplies Inc. and the PETCO Foundation have a long history of supporting animal welfare and adoptions, and they are now broadening that philosophy with the introduction of an all-inclusive “Think Adoption First” initiative in PETCO stores across the country. Specifically, with this effort PETCO will recommend adoption before purchase of any animal.

PETCO will launch this new program with a National Adoption Days drive the weekend of Aug. 28-29.

In conjunction with their online partner, the nation’s leading Internet-based animal adoption organization, PETCO and the PETCO Foundation will encourage customers to consider adoption as the first option when thinking about adding a new companion to their homes.

PETCO does not sell dogs or cats, but the stores do offer small animals, reptiles and birds.

As part of the Think Adoption First effort, PETCO—with the help of’s searchable database—will reach out to shelters that offer these other animals for adoption, in an effort to help find families for all homeless animals as well as resources for customers interested in these diverse companion animal groups.

Although PETCO will continue to offer companion animals in their stores, they will encourage customers to seek adoptable animals in the community as a first option, providing informational kiosks and in-store adoption opportunities to a larger variety of rescue groups.

To help kick off this new initiative, PETCO stores across the country will participate in a National Pet Adoption Days campaign Aug. 28-29. A similar event this past May helped more than 12,000 animals find homes nationwide. With this new effort, and the additional animal welfare partners it will bring on board, PETCO hopes to exceed that number.

More info: To find adoptable animals, visit

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