Rockford Park District Owner Survey underway

The Rockford Park District Board of Commissioners is conducting a community-wide survey of District residents beginning the week of June 12 and continuing through the middle of July.

The survey is conducted by the University of Illinois College of Medicine’s Health Systems Research, which takes the random survey and analyzes the data collected.

According to Nate Martin, president of the Board of Commissioners “The Board’s responsibility as elected officials is to regularly link with our citizens, and having an Owner Survey conducted every few years is one way we can find out citizen opinions regarding current and future issues. We are embarking on our next three-year planning cycle, and citizen assistance is very much needed and highly valued. This is a critical time in the history of the Park District as we continue to move forward and celebrate our 100th anniversary in 2009.”

People do not need to have used Park District facilities or programs to participate in this survey.

Health Systems Research will complete 300 telephone interview surveys and send out approximately 2,000 written surveys by direct mail response. The results and comments will be reported for the entire sample, so people are assured confidentiality. The survey will be completed in mid-July, and a final report will be available in late August.

Karen Weis, senior manager of Marketing/Communications, who oversees the Owner Survey project, said: “We ask some traditional questions in the survey so there are consistent components and trends that can be measured and compared over time. We ask for citizens to rate us in services for safety, security, maintenance, land development, and fee affordability. Are we showing improvements, are people satisfied with our performance? How is the District doing in meeting recreation and leisure needs for our community? If you receive a call or a survey in the mail, we hope you will take a few minutes to participate.”

New questions were developed for shaping programs and funding priorities based on citizen input and what they most value, such as continued riverfront development, community beautification, youth at risk, and environmental issues. The responses will help commissioners target funding priorities and other resources for the next three years.

From the June 21-27, 2006, issue

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