‘Sleepy Sheep’ available at area Hallmark stores

Cleverly named sheep represent historical figures, holidays and cultural icons

“The Original Sleepy Sheep,” a cuddly collection of cute and clever sheep for children ages 3 and older, are now available at all area Hallmark stores.

Brad Beyer, founder and CEO, said the sheep are designed to give parents and children an educational, whimsical and humorous opportunity to nurture the bond at bedtime.

“Around the world, people have relied on counting sheep to aid them in falling asleep, and while these sheep are all about bedtime, they serve a greater purpose for children than just counting,” explained Beyer.

The cleverly named sheep represent historical figures, holidays and cultural icons. For example, Chris, who is No. 1492, represents the year Christopher Columbus discovered America. Elizabeth, No. 2, is named after Queen Elizabeth II. Spooky, who represents Halloween, is No. 31.

New sheep are added to the flock every January and June, and storybooks will be available summer 2006. Parents and children can view the sheep and access stories online at sleepysheep.com.

Beyer, who is known for being a highly creative and energetic leader, launched the product following a 26-year-career with Hallmark in sales and marketing, leading teams of some of the fastest-growing products in the social expression industry. In 1989, Beyer relocated to Hallmark’s headquarters in Kansas City, Mo., where he provided marketing management support to the Keepsake Ornament Team. Beyer currently resides in Wichita Falls, Texas, where “The Original Sleepy Sheep” distribution headquarters is located.

From the Dec. 21-27, 2005, issue

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