Steak ’n’ Shake offers contest

Deadline for ‘So, You Think You Can Make a Milk Shake?’ contest is April 8

INDIANAPOLIS—Steak ’n’ Shake has announced the launch of a new video contest challenging guests to be the master of their Milk Shake and submit their idea for the best flavor combination.

The “So, You Think You Can Make a Milk Shake?” contest coincides with new, customized Milk Shakes the restaurant chain is offering.

Meantime, select Steak ’n’ Shake restaurants have temporarily added the all-new Black Peppercorn Bacon Steakburger to its line of Premium Topping Steakburgers.

Steak ’n’ Shake puts the power to create and name the perfect Milk Shake in the imagination, and taste buds, of its loyal guests. Combine one or more of eight real fruit, candy or cookie bit mix-ins to one of 10 Classic Milk Shake flavors. For those doing the math, that equals more than 2,500 Milk Shake combinations to be hand-dipped, individually mixed and indulged.

The best video will be selected based on originality of flavor combination and name, taste appeal, visual appeal and video communication creativity. Contest deadline is April 8. Interested video submitters can go to to learn more about the contest and how to submit their video.

The custom Classic Milk Shake is available in all sizes for dine-in, drive-thru and carryout. The combinations are available for a limited time.

from the April 4-10, 2007, issue

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