TRRT unveils redesigned Web site

Sound off on our new discussion board, check the weather and read our online exclusives

Following on the heels of a complete re-design of the print version of The Rock River Times in April 2003, “The Voice of the Community” has unveiled its completely redesigned Web site at

The new Web site offers readers an interactive, easy-to-use, one-stop news site complete with discussion board, breaking news, online exclusives, photo gallery, weather reports updated 24 hours a day, classified ads, searchable archives, gas prices, and every article featured in the print version, updated by noon each Wednesday.

The discussion board, available through the “Discussion Board” link on the left side of the page, is the largest addition to the Web site. Discussion board topics profile every section of the newspaper, including Commentary, Phil Pash’s Great Outdoors, Hanging Out In Rockford, Internet, Joe Baker’s Viewpoint, Left Justified by Stanley Campbell, Letters to the Editor, Local News, National/International Affairs, Outdoors, Renewable Energy, Rockford City Council, Rockford Mass Transit District, Phil Pash’s Sports Notes, Times Talk (General Discussion), Phil Pash’s Up & Down the Rock, Vibe Entertainment, Winnebago County, and Phil Pash’s World of Wheels. Users can post their own thoughts on different issues and set up their own poll to gauge the opinion of other discussion board users.

The new online format mimics the print version, with news divided between Section A (News, Commentary, Letters to the Editor, People In Our Times, Obituary Notices, and Renewable Energy), Vibe Entertainment (entertainment news, Mike Leifheit’s Hanging Out In Rockford column, and entertainment calendars), and Section B (Outdoors, Health, Sports, and Horoscopes). An “Online Exclusives” section of the site offers articles not available in the print edition of the paper. Some of the stories included in this section will be profiled briefly in the “Online Exclusives” box on the front page of the print edition each week, giving readers an idea of what’s on the site.

A pull-down index in the upper left corner of the site makes navigating the site easy, and the archives are searchable by keyword. You can also read a little background on The Rock River Times and track the price of crude oil through the Web site.

Advertising on the site is currently available for as little as $7.65 per week. This is only an introductory price, so advertisers should be sure to secure their online advertising before permanent rates are set.

The site’s new look and features would not have been possible without the insight and hard work of Jeff Foster of R-World Communications and James Thompson of Thompson Technical Services. While all of the staff at The Rock River Times contributed thoughts and suggestions, much of the actual design of the site was implemented by Production Manager Paul Marek.

The Rock River Times will continue to tweak the site as it sees fit, and will be sure to make you, the reader, aware of any changes or additions as they occur. We hope you find the new look inviting and easy to navigate. We’d love to hear your feedback on our new look, and always welcome feedback on our paper in general. Call us at 964-9767, fax us at 964-9825, e-mail us at, or write or drop by our office at 128 N. Church St., Rockford, IL 61101.

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