Winter Rocks celebration kicks off

Illinois’ Rockford region is turning its back on Jack Frost this winter and saying “no” to long winter days and nights spent hibernating at home by launching its Winter Rocks 2005 celebration. Numerous activities and events are planned from mid-January through March to help residents and visitors from getting the holiday blues.

Rockford Mayor Doug Scott along with additional partners and numerous participating organizations officially announced details around Winter Rocks 2005, which includes seven themed weekends—from those filled with jazz and blues music, specially planned family-fun activities and sports-packed days—sure to be the cure for any case of mid-winter cabin fever.

Research from the inaugural Winter Rocks campaign in 2004 showed that it was extremely successful in changing consumer perception about the Rockford Region. More than 74 percent of the respondents stated they now consider there to be “lots of things to do” in Rockford. This percentage is up considerably from previous research prior to the 2004 program.

Winter Rocks themed weekends

The seven, Winter Rocks themed weekends are as follows:

Sounds of Snow and Ice, Jan. 21-23: The sights and sounds of winter come through loud and clear from the annual snow sculpting competition at Sinnissippi Park to a violinist virtuoso with the Rockford Symphony to Disney on Ice, an expressionist exhibit at the Rockford Art Museum, and more!

Shop Til You Drop, Jan. 28-30: Get out of the house and shop at one of Rockford region’s four malls, its plethora of specialty shops and/or stop into more than 50 antique shops

Budweiser Blues Weekend, Feb. 4-6: Get your groove on as a number of downtown establishments host great blues acts, and enjoy special Budweiser promotions throughout the weekend.

We’ve Got Game, Feb. 9-13: The IceHogs and the Lightning share the home court advantage as these sports teams rock the MetroCentre with a total of five games in four days.

Rockford Museums Fun Family Weekend, Feb. 18-21: Spend the three-day President’s Day school holiday exploring Rockford’s great museums and family-oriented activities, such as Burpee Museum’s PaleoFest.

Centre Events’ Curtains Up Weekend, Feb. 25-27: Stages around Rockford will come alive with engrossing performances and outstanding Broadway theater.

Coors Light Jazz Weekend, March 4-6: Stave off the cold winter winds by enjoying a weekend filled with great jazz acts at a number of River District establishments.

For additional information regarding Winter Rocks, including details on theme-weekend events and special packages, the public is encouraged to log on to

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