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Gustafer Yellowgold in Rockford Oct. 25 to benefit MELD

October 21, 2009

From press release

NEW YORK—Morgan Taylor—illustrator, songwriter and creator of the Gustafer Yellowgold multimedia “musical moving storybook” concert experience—is hailed as one of today’s most original performers on the family music scene.

Gustafer Yellowgold’s show makes its Rockford debut at a Halloween “Boo-Bash” at 4 p.m., Sunday, Oct. 25, at the Coronado Performing Arts Center, 314 N. Main St., Rockford. Audience members are encouraged to attend in costume! The event is a fund-raiser for MELD (Mothers Establishing Life’s Direction).

Named “Best Kids’ Performer 2008” by New York magazine, Morgan Taylor developed the Gustafer Yellowgold experience as equal parts pop rock concert and minimally-animated movie. A natural storyteller with a comedic bent, Taylor has dreamed up a whole world of catchy and original story-songs about Gustafer (a friendly creature who came to Earth from the sun), performed alongside a large screen displaying vividly-colored animations with karaoke-style subtitles.

Gustafer lives out an explorer’s life in a slightly-psychedelic version of the Minnesota woods, where he resides in a cottage with his menagerie of friends, including a pet eel, a tuxedo-wearing pterodactyl, and a dragon named Asparagus who inhabits the fireplace and loves corn on the cob. For recreation, Gustafer enjoys jumping on cake.

Since his creation in 2005, Gustafer Yellowgold has become an international phenomenon, praised by Newsweek as “full of great pop tunes and hand-drawn animation about a li’l fella from the sun.” The Los Angeles Times enthused, “Taylor’s whimsical, lightly psychedelic world forms an interesting bridge between adult and kids’ music.”

The Washington Post declared: “He’s a star on stage and screen! … The mix of catchy tunes and offbeat stories has endeared Taylor, and Gustafer, to teen-agers as well.”

The Chicago Tribune wrote: “Gustafer Yellowgold has made kids’ music so cool that teen-agers and ultra-hip bands such as Wilco want to get in on the act…a shiny blend of pop art and pop tunes.”

Parenting magazine called Gustafer “The coolest little space invader since E.T. … a hip and trippy sunsation. Parental warning: You, too, will become hooked on the tunes.”

Gustafer is not just for kids! Possessing an unusual crossover appeal, Gustafer Yellowgold’s show has performed as the support act for Wilco and The Polyphonic Spree. Gustafer recently made his off-Broadway debut in a new production, Gustafer Yellowgold’s Mellow Sensation. Tours to performing arts centers, concert halls, theaters, festivals, museums, libraries and cinemas have taken Gustafer across the U.S., the U.K., and even to Korea.

Morgan Taylor was a Grand Prize winner in this year’s John Lennon Songwriting Contest. His other activities have included playing bass for The Autumn Defense (John Stirratt and Pat Sansone of Wilco) and a recording project with Tony Award-winning songwriter Duncan Sheik.

Tickets for the Oct. 25 show at the Coronado are $6, available by calling (815) 968-0595 or visiting www.coronadopac.org. The Coronado Performing Arts Center is at 314 N. Main St., Rockford.

From the October 21-27, 2009 issue

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