First American raises more than $6,000 for children’s hospital
From press release
Thanks to much generosity from the public and healthy competition between branches, First American raised more than $6,000 during its annual Chain of Hearts Campaign to help children and their families receiving care through Children’s Hospital and Health Systems.
“Traditionally, paper links and hearts are sold for $1, $5 or more and displayed in our lobbies, but our staff took the campaign to a whole other level by incorporating some innovative ideas,” said Assistant Marketing Director Jessica Marquis. Cookbooks filled with home recipes from credit union employees and members were sold at First American’s Milton Avenue branch in Janesville, and the Cranston Road branch in Beloit collected “pennies from heaven.” An umbrella hanging from the lobby ceiling encouraged members to toss in their spare change.
The Rockton branch introduced members to “walking tacos.” And due to member demand, the tacos were brought back for a second week to raise money. Baked goods, soup, popcorn, slushies, lollipop bouquets and candy bars were also sold during the campaign.
The team at First American’s Milton Avenue branch received top honors at the credit union’s March all-staff meeting for raising more than $2,900. Top fund-raisers from each branch were also recognized, including two employees who individually took in more than $800 in donations.
All funds raised by First American support Children’s Hospital and Health System Foundation, which treats children of all ages battling every conceivable illness as well as offers support to their families. The credit union’s funds, combined with other generous donations, go towards research, patient care, advocacy and education. For more information about Children’s Hospital, visit www.chw.org.
First American Credit Union is a member-owned financial cooperative serving anyone who lives or works in Winnebago County, Ill.; Walworth County, Wis.; Green County, Wis.; and Rock County, Wis. Found in 1933, the credit union has more than $147 million in assets and serves more than 18,000 members.
From the March 31-April 6, 2010 issue
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