Natural Food Cooperative’s Midtown Farmers’ Market begins May 21

From press release

Recent talk has been in the media about new farmers’ markets in Rockford. Rockford has a successful farmers’ market on Friday afternoons—the Midtown Farmers’ Market, run by the Natural Food Cooperative of Rockford, Inc.

The 2010 market begins Friday, May 21, and continues every Friday until Oct. 15. Hours are 3-7 p.m. The market is on Second Avenue across from Nicholson Hardware (between Seventh and Eighth streets) and specializes in locally-grown specialty crops, supplying affordable farm-fresh food and other items directly to local residents.

In late 2008, the Midtown Farmers’ Market’s organizers saw a need for an additional market for those who could not get to existing farmers’ markets because of location and timing (e.g., Edgebrook’s Wednesday morning market, The North End’s Saturday morning market, Colonial Village’s Friday morning market, and the River District’s then Tuesday and Saturday morning markets). The Friday afternoon timing and location of the Midtown Farmers’ Market also allowed many people the easy ability to get farm-fresh food for the weekend on their way home from work and errands.

Visit the local-only market on Friday afternoons for fresh, locally-grown food, from the farm to your family, as well as the market and cooperative’s respective Facebook pages to keep updated on latest activities (Midtown Farmers’ Market and Natural Food Cooperative of Rockford) and the cooperative’s Web site (

Additionally, the Natural Food Cooperative of Rockford strives to help connect the farmer and the family through various educational efforts and assistance, such as their sponsorship of and participation in the recent Local Foods Conference at the University of Illinois’ College of Medicine in Rockford; organizing the appearance of author Terra Brockman’s recent appearance at Katie’s Cup in Rockford’s Midtown District; and assisting in efforts of the Winnebago County Extension Office in producing the “Local Foods Directory—Northern Illinois.” The cooperative also plans on sponsoring, organizing, and helping other similar projects in the near future.

The Natural Food Cooperative of Rockford is aware of the abundance of high-quality produce and other items available within 50 miles of Rockford. Being in tune with the rhythms of the farmer, the cooperative recognizes the value of having neighborhood markets on various days of the week. Each neighborhood market has its own flavor, imparted by the cultural influences of the neighborhood in which it resides. It allows the farmers to space out their harvesting and provides them with the opportunity to build relationships and interact with the melting pot of neighbors that typifies Rockford’s neighborhoods. Neighbors love to meet at the market, catch up on family news, and not have to travel far from home. Many enjoy walking to the market.

The Natural Food Cooperative of Rockford is happy Rockford is so highly supportive of neighborhood farmers’ markets throughout the city, and encourages you to remember these efforts when you choose where to spend your food dollars. Know your food!

For more information, contact Jeanine Miller at (815) 713-7720 or at

From the May 19-25, 2010 issue

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