Health information now available at your fingertips at Choices Natural Market

From press release

Choices Natural Market, Rockford’s natural food store, is excited to announce the addition of “Oscar,” our new Fresh Ideas Center, an exciting new interactive tool that offers health tips and recipes to customers seeking information about living a healthier lifestyle.

The health kiosk program gives recommendations on using vitamins and supplements for specific health ailments and even lists potential drug interactions between medications and herbal supplements. You can get information on specific health conditions, living a healthy lifestyle, recipes, gluten-free diets, and more, with the new interactive, touch-screen program. You can search for recipes by ingredient or by type, which includes; diabetic-friendly, gluten-free, dairy-free, vegetarian, low sodium, budget-friendly, time-saving, and more. All of the information is now available at your fingertips right inside the store.

“It is an exciting new tool and easy for our customers to use themselves,” said Karen King, co-owner of Choices Natural Market. “I have used it many times for myself. I love it!!! When we get a new produce item in that I have never used before, I can just go over to the kiosk and instantly get a recipe for dinner. I am able to print it out along with a shopping list, and my dinner is planned within minutes. It tells me how long it takes to prepare, and even gives calorie information and a nutritional breakdown. It also gives recommended side dishes and wine pairings. I have also used it to help many customers with various health conditions.”

Recent estimates show that 15-25 percent of the U.S population is actively seeking a gluten-free diet. The new program includes a Gluten-Free Center. This center is a one-stop product guide that informs shoppers on foods to try and foods to avoid, and includes sample shopping lists and an engaging recipe index with more than160 mouth-watering gluten-free recipes.

“We look forward to providing our customers and staff with a convenient way of finding relevant information that provides information on supplements and health, as well as meal ideas, recipes and shopping lists to make shopping at Choices Natural Market easy, fun and healthy,” said Karen.

Choices Natural Market is a locally-owned natural food store at 6551 E. Riverside Blvd., Rockford. The market specializes in natural, organic, and allergen-free foods and has the largest selection of organic, locally-grown produce and meats in the area. They are committed to offering healthy lifestyle information, healthy food choices, and supporting local farmers. You can visit them on the web at or check them out on FaceBook to see pictures of the store and get information on new products and updates. For more information, contact Karen King at 815-282-1861 or e-mail

Mark your calendars for “Choices!”

June 10, 10 a.m., Grand Opening and Ribbon Cutting for Choices Natural Market’s newly-expanded store. We will have samples, cooking demos, and you can meet some of the farmers that grow for us.

June 18, 11 a.m.-4 p.m., Choices Natural Health Fair. This is an opportunity to learn about complementary and alternative medicine and meet some of the natural health practitioners that are in the area.

July 14, 5 p.m., Supermarket Sweep for Singles. It’s singles night at Choices Natural Market. We will play our version of the popular game show, “Supermarket Sweep.” This should be a lot of fun!

From the May 26-June 1, 2010 issue

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