- Clean water under attack in the U.S. Congress
- Man faces charges following attempted armed robbery
- Discovery Center experiences record public attendance
- Pet Talk: Probiotics for your pets
- Illinois home prices climb 3.7 percent in December
- Supreme Court and gay marriage — U of I expert weighs in
- More than 6,100 residents of Winnebago County enrolled in Marketplace
- First large U.S. delegation to visit Cuba since opening of relations
- Merger complete for Illinois Bank & Trust, Galena State Bank
- Crusader welcomes Dr. Maria Lozano Vazquez
Wisconsin union protests spark Rockford tourism campaign
By Jim Hagerty
The Rockford Area Convention and Visitors Bureau bolstered its role in the community last week, poking fun at the political drama in Madison, Wis., with a video that also promotes the city as a prime tourism spot.
Amid union-busting protests in Madison, the video “Hideaway in Rockford” takes a humorous inside look at what the Forest City had to offer statehouse Democrats in their search for a safe haven away from Wisconsin Gov. Scott Walker (R).
When senators began disappearing from the Madison area almost two weeks ago, early reports said the Democrats were headed to undisclosed locations in Illinois. However, it wasn’t long before several hotels and resorts in Rockford began filling up with neighboring lawmakers. It also paved the way for Convention and Visitors Bureau chief John Groh to create the “Hideaway in Rockford” campaign.
The clip features makeshift interviews with local businesspeople, Rockford Mayor Larry Morrissey (I) and Cheap Trick guitarist Rick Nielsen, who flippantly, yet proudly, states he’s been “hiding out” in Rockford for more than four decades.
“We want folks to come to Rockford for their own legislation vacation,” Groh said. “Rockford is full of opportunities for folks to do some collective bargaining at our locally-owned stores and shops.”
While most know Rockford is the home of favorite sons Cheap Trick, the video makes those outside of town aware of the city’s historical sites including the Coronado Theatre and Burpee Museum. The video also lets travelers know the Rockford MetroCentre houses the Rockford IceHogs (the Chicago Blackhawks’ AHL affiliate) and that several noted restaurants and bars fill the city.
The “Hideaway in Rockford” video can be found at the Convention and Visitors Bureau website, gorockford.com. The piece has been featured on a number of national news programs and is becoming a hit on YouTube, Facebook and Twitter.
From the March 2-8, 2011, issue