Office of Tourism reps visit Rockford to discuss impact of tourism

Staff Report

Representatives from the Illinois Department of Commerce and Economic Opportunity, Office of Tourism (DCEO/IOT) will stop in Rockford during a four-day, statewide media tour to discuss the impact of tourism in Illinois. At the 2011 Road Show, Deputy Director Jan Kostner and other IOT representatives will announce the 2010 visitor economic impact numbers for the state, and discuss the year’s marketing campaign highlights and future marketing initiatives created to continue attracting visitors to Illinois.

The event begins at 9 a.m., Tuesday, June 21, at Riverfront Museum Campus, Kresge Hall, 711 N. Main St., Rockford. Topics will include:

- New programs and initiatives surrounding innovative tools for domestic and international travelers

- IOT’s 2010-2011 advertising campaign, integrating a cross-medium strategy (TV, radio, web and social media) with exciting creative elements highlighting statewide destinations and attractions

- Plans and insight about how to cater to today’s traveler with value-added packages, promotions and partnerships.

From the June 15-21, 2011 issue