East State Applebee’s closed for remodeling, will reopen Nov. 11

Online Staff Report

The Rockford Applebee’s on East State Street is preparing to serve up a new look and feel. On the menu: a remodeled interior and exterior with warmer color tones, contemporary design; features specific to the neighborhood the restaurant serves; service improvements; and new food and drink selections.

The restaurant at 6845 E. State St. is closed Monday-Wednesday, Nov. 7-9, for remodeling. The restaurant will reopen at 11 a.m., Thursday, Nov. 10.

“Applebee’s is breathing new life into our restaurants, giving them stronger connections to their individual neighborhoods and providing our guests with renewed experiences,” said Mike Archer, Applebee’s president.

The most noticeable changes at the revamped East State restaurant will include the replacement of the exterior striped awnings with oversized, contemporary ones that elongate the building and highlight the façade. Inside, Applebee’s will remove the pop-culture tchotchkes and add photos and murals depicting the local neighborhood.

Guests will also appreciate the changes beyond the bricks and mortar. New kitchen procedures mean guests receive fresh, hot meals faster than ever. Kitchen staff re-training emphasized the finer culinary points in preparing the restaurant’s most popular entrees. The company also re-certified team members to deliver superior service in a way that is uniquely Applebee’s.

Visit www.applebees.com for more details.