Online Staff Report
Pancheros Mexican Grill, 3015 N. Perryville Road, Rockford, will give a free burrito to anyone named Bob — or any variation of Bob (i.e. Robert, Rob, Robbie, Bobby, etc.) — Tuesday, May 1.
The offer is part of the company’s “Save Bobs” campaign to revive the once-prevalent name, which is shared by Bob the Tool, the mixing mechanism that blends ingredients together before they are wrapped into a tortilla at Panchero’s.
As part of the social media campaign, which coordinates with Bob the Tool’s fourth anniversary, fans can visit the company Facebook page through May 15 for a chance to win a $5,000 prize. Fans just put the name of a surviving Bob — anyone from a friend to a celebrity — to enter. There will also be random drawings for prizes like gift cards and T-shirts throughout the campaign.
Panchero’s is also launching a microsite (www.savebobs.org) with a video featuring Aaron Yonda to spread the word about their quest to save Bobs everywhere.
“Panchero’s is taking a stand and spearheading the humanitarian effort to save Bob,” said Reid Travis, marketing director for Panchero’s. “We named our burrito mixing tool Bob to try to actively fill the environment with the name, and we are launching this campaign to raise awareness. The Facebook contest is our way of spreading the message while offering great prizes. We want to reward surviving Bobs by offering them a free burrito on May 1.”
Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Panchero’s Mexican Grill is a fast-casual, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with “Bob the Tool” to get every ingredient in every bite and the menu also includes quesadillas, tacos, burrito bowls and salads.
Panchero’s has more than 50 locations in the United States and the company plans to have 65 restaurants open across the country by the end of 2013. For more information, visit www.pancheros.com.
Posted April 24, 2012