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Logo selected for Rock River Water Trail

May 16, 2012

Staff Report

A logo has been selected for the Rock River Water Trail, according to an announcement by the Rock River Trail Initiative Council.

At a meeting held in Rock Falls, Ill., the council approved a new logo design after evaluating several options. The logo is modeled after the service mark of the Rock River Trail, originally created by staff of The Rock River Times (TRRT) newspaper.

The logo design includes a flying blue heron over a stylistic rendering of the Rock River in perspective flowing downstream. The colors used in the logo are blue and green, representing the water and fertile land of the Rock River valley.

This is an important step in our efforts to establish a recreational water trail on the Rock River through Wisconsin and Illinois,” said trail founder and TRRT Editor and Publisher Frank Schier. “The mark of the Rock River Trail was introduced in 2010 and serves as the basis for identity of a multi-use trail along the river in our two beautiful states.”

Greg Farnham, trail coordinator of Hustisford, Wis., headed council efforts to develop a logo for the water trail.

The water trail will be a delineated path on the Rock River that connects access sites, resting places and attractions for users of watercraft,” explained Farnham. “Unified signage incorporating the logo will provide a consistent appearance along the river.

This will help to increase public awareness of the water trail, direct users and visitors, identify access sites, dams and hazards, and provide for a safe recreational experience,” Farnham added.

The mission of the Rock River Trail Initiative is to establish and interpret a Rock River Water Trail along the 300-mile river course from headwaters in Fond du Lac and Dodge counties in Wisconsin to the Mississippi River at Rock Island in Illinois, and a separate Rock River Route on roads within the river corridor to provide access for all to the natural resources, recreational opportunities, scenic beauty and historic and cultural assets of the Rock River Valley.

For more about the Rock River Trail, visit www.rockrivertrail.com.

From the May 16-22, 2012, issue

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