Donations taken through Oct. 14 for Oct. 18-31 ‘Bras on the BMO,’ ‘Bra Auction’ Oct. 19 at Kryptonite

Online Staff Report

As a visual symbol of breast cancer awareness, hope and survival, bras will be strung across the BMO Harris Bank Center, 300 Elm St., in downtown Rockford Oct. 18-31.

Donations of bras for the event will be accepted through Sunday, Oct. 14, at the following locations:

• Bronzed Image Tanning — 3214 S. Alpine Road, Rockford; 1424 N. State St., Belvidere; 6532 E. Riverside Blvd., Loves Park; and 1832 S. West Ave., Freeport; and

• Crimson Ridge — 735 N. Perryville Road, Rockford.

Cash donations to The Chicagoland Area Affiliate of Susan G. Komen for the Cure are also accepted at these locations.

The “Bras on the BMO” effort is organized by 97ZOK and WTVO-17/FOX-39.

A “Bra Auction” will be held beginning at 7 p.m., Friday, Oct. 19, at Kryptonite Bar, 308 W. State St., Rockford. Decorated “bedazzled” bras will be modeled by local firefighters and auctioned off with proceeds benefiting Susan G. Komen. Bras to be auctioned include a Rockford IceHogs bra, Lisa Frost bra, Meredith Vieira bra and Rick Nielsen bra. Breast Cancer Awareness T-shirts will also be available for donations.

Breast cancer is a type of cancer where cells in the breast tissue divide and grow without normal control. It is a widespread and random disease, striking women and men of all ages and races. It is the most prevalent cancer in the world today, with about 1.3 million people diagnosed annually.

The exact cause of breast cancer is unknown, and at this time, there is no cure. But there is hope.

Thanks to heightened awareness, early detection through screening, improved treatment methods and increased access to breast health services, people have a greater chance of survival than ever before. Visit for more details.

Posted Oct. 12, 2012

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