Online Staff Report
Burlington Coat Factory, a national off-price retailer offering designer merchandise at everyday low prices, has announced the launch of its second annual Red Dress Event in partnership with WomenHeart: The National Coalition for Women with Heart Disease and The Heart Truth to raise awareness of heart disease as the leading cause of death in women.
Now through Easter (Sunday, March 31), all 500 Burlington stores, including its stores at 6260 E. State St., Rockford, and 8750 N. Second St., Machesney Park, will feature a prominent red dress section, and for every ladies’ and girls’ dress sold, Burlington will donate $1, up to $25,000, to WomenHeart to fund life-saving heart health education.
In addition, customers can help by donating $1 or more at check-out to contribute to WomenHeart’s free education and support services for women living with heart disease. Burlington will celebrate these customer donations by displaying paper Red Dress icons at check-out with the donor’s name.
In the retailer’s inaugural Red Dress Event, it raised close to $1 million to support WomenHeart and its free education and support services for women living with heart disease.
For more information, visit www.BurlingtonCoatFactory.com.
Posted Feb. 6, 2013