Culture Shock celebrates Record Store Day April 20
d store fans will flock to their local music stores for Record Store Day, Saturday, April 20, for rare finds and special releases. The day is celebrated internationally to pay homage to local store owners who inspire music connoisseurs to listen and indulge in a day of shopping for their new favorites and classic vinyl. In the stateline, the largest selection of records, releases from a variety of artists, and rock-inspired items can be found in one place — within the walls of Culture Shock, 2314 Charles St., Rockford.
Store owners Lauren and Skyler Davis opened the eclectic spot in May 2006, armed with an affinity for vinyl records, clothing, accessories and unique gifts. In 2010, they became affiliated with the global phenomenon known as Record Store Day and say their store will have “a majority of the limited special releases,” including The White Stripes (reissue of Elephant, 10th anniversary edition LP), Pink Floyd and Flaming Lips albums.
“The point is that people go out and support the places that cultivate musicians and music,” said Skyler Davis. “We’re not just looking at profit margins. We study artists and want to bring new and old music to our customers — we beef up our entire inventory with rare, used titles and new limited releases.”
The couple’s shop is a member of Winnebago Buy Local and supports the buy local frame of mind. When it comes to Record Store Day, a day celebrated around the world with retailers making requests for albums and releases unavailable to big-box stores and chains, Lauren and Skyler are excited about who will greet them at their Charles Street store from 8 a.m. to 8 p.m.
“We always wanted to be the place we searched for when we wanted new music,” said Lauren Davis. “It’s like Christmas; we wake up at 5 a.m. just to see if people are waiting outside.”
To provide easy access for customers, the 1,600-square-foot store will be rearranged for the sale. The event will feature live, in-store performances by Miles Nielsen and the Rusted Hearts at 3 p.m. and Venna (featuring Marky from Felix Culpa) at 7 p.m., and DJs will begin spinning that Saturday morning at 8 a.m.
Store giveaways will include tote bags, gift cards, record crates and T-shirts. Customers will be treated to local coffee from Bookworm Café & Bakery and other sweet treats from the Winnebago Buy Local member establishment. The event has drawn music lovers from nearby states and areas such as Bloomington, Chicago and DeKalb in years past.
“The stores will be so packed in Chicago,” Skyler Davis said, noting tourists are welcome. “They’ll come here.”