Tech-Friendly: Save the press — click on the ads, coupons

By Paul Gorski

I love news, newspapers, journalism, the whole package. How people get their news has changed over the years, from subscription-based or pay-per-copy newspapers, to what appears to be “free” news online.

Good news isn’t free, though. Weeklies like The Rock River Times have for years sold print advertising to deliver you excellent news without charging a per-copy fee, and print advertising has been the important part of our local daily’s revenue stream, too.

Now, both daily and weekly newspapers rely increasingly on online advertising. To make that work, all you have to do is click on a coupon, or tell the business owner you saw their ad in this paper (or another paper, if you must.) When you do, you’ll be supporting your local news source and a local business.

How is this Tech-Friendly? You’re most likely reading this on an iPhone, Android phone, a tablet, a laptop or desktop computer. Click on one of those links right now to keep a free source of news, well, free. That is simple “tech” and downright “friendly.”

Despite my affection for The Rock River Times and admiration of its staff, this is more a plea for the daily paper. Despite the daily’s flaws, I hate to see any newspaper fail. With all the talk about GateHouse Media’s financial troubles, some people are worried about what will happen to local news if it fails.

Truly good news can only come from a thriving news market, and a good daily and weekly can survive, even flourish, in the same market, but you need to help.

Good journalism keeps our leaders on their toes, educates the public and informs us of important local events, but it does cost money to produce. If you’ve forsaken print newspapers but follow them online, keep the news flowing by supporting the online advertisers in this publication, and yes, the daily newspaper. Personally, though, inspired by the ads on this page, a therapeutic massage sounds pretty good before a Thai dinner.

Paul Gorski ( has been a technology manager nearly 20 years, specializing in workflow solutions for printing, publishing and advertising computer users. Originally destined to be a chemist, his interest in computers began in college when he wrote a program to analyze data from lab instruments he hard-wired to the back of an Apple IIe.

From the May 22-28, 2013, issue

Enjoy The Rock River Times? Help spread the word!