Bygone Brand brings Rockford history to T-shirts

Bygone Brand’s initial offerings: The Ing (from left), Geri’s Hamburgers, Pink Pony and The Game Factory. (Photo provided)

Bygone Brand is a new online apparel company with T-shirt designs based on old local companies. Started in March by Keith and Amy Watson, the concept was to bring back nostalgic brands that many grew up with, but have long gone from the community.

There’s such a great history of everyday people, places and companies here that goes beyond sock monkeys and screws,” Keith said. “This is a way to remember and show local pride with a T.”

The online store,, opened June 1, with an initial offering of four designs — The Ing, The Game Factory, Geri’s Hamburgers and Pink Pony. More shirts are already in the works, but Amy adds, “We want to be smart and grow slowly.” Contact Keith Watson at (815) 978-7188 or, or visit

From the June 12-18, 2013, issue

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