Bike shops offer deals for Bike for the Arts (BART) early registration

Online Staff Report

Bike For the Arts (BART), an event that raises awareness for four premier performing arts organizations in the Rockford area, has opened up its early-bird registration, and three local bike shops are offering an added incentive to sign up early for the ride.

Early-bird registrants (individuals registering prior to July 15) can present proof of BART registration to receive the following:

• Free ID carrier from Kegel’s Bicycle Store, 2605 Charles St., Rockford;

• $20 off a tune-up from Rockford Bicycle Co., 4169 N. Perryville Road, Loves Park, Ill.; and

• $10 off an accessories purchase of $30 or more from Shosie’s Cyclery, 514 Windsor Road, Loves Park, Ill.

Early-bird registration allows participants to receive a discounted price: $30 for adults and $15 for students and youth 14 and younger. All riders who pre-register will receive a BART T-shirt and lunch at the post-ride party. Early registrants also have the option of purchasing a custom BART jersey for $55 via the BART website. BART receives $8 from each jersey purchased and orders placed by July 8th will arrive in time for the ride.

The Bike for the Arts ride is unusual in that 90 percent of our participants register in advance,” said Julie McDonough, executive director of the Rockford Symphony Orchestra and BART committee member. “Early registration is great because it allows us to better prepare services and amenities for our participants while offering a discount and the great promotional incentives from the bike shops to riders.”

BART offers four rides: 10-, 22-, 37- and 65-mile options. All rides begin and end at the Riverfront Museum Park, 711 N. Main St., in Rockford, and travel through scenic rural Winnebago County. Musical performances and refreshments will be available at each rest stop. After the ride, participants can enjoy a post-ride party at the grounds of the Riverfront Museum Park. To pre-register or learn about sponsorship and volunteer opportunities, visit

Posted July 10, 2013

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