By Paul Gorski
A friend read “Tech-Friendly: Save the press — click on the ads, coupons” online May 22-28, 2013, issue (http://rockrivertimes.com/2013/05/22/tech-friendly-save-the-press-%E2%80%94-click-on-the-ads-coupons/) and commented that he liked reading the print version of The Rock River Times (TRRT) in part because he liked reading the print ads.
He was more interested in finding a deal on a prime rib dinner than reading my commentary. Oh well, my loss and a local business’s gain.
I often read TRRT online, and I check out the banner ads at the top of TRRT web pages. However, the print version offers more ads with great deals from local restaurants, entertainment venues and more. These ads are available online, too, but not immediately visible.
To view the print ads, download the entire print version of the paper as two PDFs by clicking on the image of the paper located in left-hand column of every TRRT web page. Most desktop, laptop, tablet and smartphone devices have an app that will let you read PDFs.
You’ll then be able to read and print out the display and classified liner ads from the local businesses that support this paper.
Or, if you have the print version in hand, look at the end of the classifieds section. There’s a square block that looks a little like a puzzle, a “QR” code in technical terms, that smartphones and tablets can scan. Once scanned, you’ll get the classifieds on your portable device.
As I’m reading a copy of the July 3-9 issue as a PDF in preparation for this article, I want to know who created the Whiskey’s Roadhouse ad. It is a great ad. A vibrant color ad, it clearly states the business name, lists a number of daily specials, and has all the contact information you need to find out more about the events. Well done.
And I would have missed that ad if I only read TRRT online.
As a reminder, The Rock River Times is published in print every Wednesday, with most of the printed news, articles and commentary posted to http://www.rockrivertimes.com very early Wednesday morning. Staff then posts more articles online throughout the week — daily news available only online.
Satisfy your local news craving by reading The Rock River Times, news and ads, in print, PDF and online.
Paul Gorski (www.paulgorski.com) has been a technology manager nearly 20 years, specializing in workflow solutions for printing, publishing and advertising computer users. Originally destined to be a chemist, his interest in computers began in college when he wrote a program to analyze data from lab instruments he hard-wired to the back of an Apple IIe.
From the July 17-23, 2013, issue