Phil Davidson, a veteran of area media and local radio for 40-plus years, has taken on the new role as director of community engagement at Midwest Family Broadcasting’s Rockford Media Group.
For the past few years, Davidson has served as an account executive working with a diverse group of clients from health care to many locally-owned small businesses. Originally from Indiana, Davidson studied radio-television at Southern Illinois University and received a master’s in communications from Indiana University. He also served in the United States Air Force. He has been in the Rockford area since 1973, working in sales and management roles including station manager at WRWC in Rockton and sales manager at WROK. He has served as president of the Kiwanis Club twice since becoming a member in 1976.
Earlier this year, Midwest Family Broadcasting purchased the Rockford Media Group and five locally-owned and operated radio brands. More than 35 owned and operated stations fall under the Mid-West Family Broadcasting umbrella in Madison, Wis.; La Crosse, Wis.; Eau Claire, Wis.; Springfield, Mo.; Rockford; Springfield, Ill.; and St. Joseph/Benton Harbor/South Haven, Mich.
From the Nov. 6-12, 2013, issue