Online Staff Report
BELOIT, Wis. — Visit Beloit will host the first Rock River Trail Initiative Workshop from 11 a.m. to 4 p.m., Friday, Nov. 22, at the Vision Center, 500 Public Ave., Beloit, Wis.
The purpose of this workshop is to explore joint branding, promotion and marketing strategies for the Rock River Trail in Illinois and Wisconsin.
More than 25 individuals from communities along the Rock River in Illinois and Wisconsin will convene at the Vision Center to share ideas and discuss collaborative marketing opportunities among communities. Several marketing and branding topics will be discussed in group and in break-out sessions.
“It is our hope that the Rock River Trail Initiative committee can learn from tourism professionals invited to this workshop,” said Greg Farnham, coordinator, Rock River Trail Initiative. “The opportunity to promote the 320-mile river corridor with more than 37 river communities holistically as a destination with integrated paddle, bike and drive elements makes this workshop rather unique and the participation by tourism leaders especially exciting.”
Monica Krysztopa, executive director of Visit Beloit, said: “We are very excited that the Rock River Trail Initiative committee chose Visit Beloit and the city of Beloit to host this workshop. Beloit’s Riverfront is a wonderful example of how our community embraced the Rock River, and with the help of The Friends of the Riverfront showcase it as a backdrop to concerts, dances, movies and other events activities throughout the year that bring residents and visitors to our city to enjoy the beauty of the Rock River.”
The Rock River Trail Initiative was formed in 2010 in Winnebago and Ogle counties. The inaugural paddle to establish the Rock River Trail was conducted in April 2010 from Oregon, Ill., to Lowell Park in Dixon, Ill., with a stop in Grand Detour, Ill.
The trail initiative was presented to the Wisconsin Governor’s State Trails Council in Stevens Point, Wis., in July 2011 and to the Illinois Greenways and Trails Council in Springfield, Ill., in January 2012. The goal of the initiative is to establish the Rock River and its 37 river communities as a recreational and leisure destination with national reach.
Posted Nov. 21, 2013