Doug Halberstadt: Why do we still care about Dennis Rodman?

By Doug Halberstadt
Sports Columnist

I’ve previously written a column questioning the reasons why Dennis Rodman continues to play a role in our popular culture. I usually wouldn’t recycle a column, but I believe this is worth repeating. He simply needs to disappear.

His latest antics with a group of basketball players visiting North Korea is nothing short of a circus fiasco. His Marilyn Monroe rendition of Happy Birthday to North Korea’s leader captured the international headlines. His drunken appearance at a press conference last week was reprehensible, at best, and at worse, a national embarrassment. I fail to understand how this bonehead has any credibility on any scale other than being a rebounder in the National Basketball Association.

I understand the media have an obligation to cover the news. What I don’t understand is why he continues to show up on the front pages of reputable newspapers and magazines and as the lead story on multiple television networks. I’m assuming the only reason is because the public continues to demand and buy this type of product.

I’m guessing Rodman’s antics continue to sell and score big profits for them. I compare this to the train-wreck that no matter how hard you try, you simply cannot look away. It’s the only explanation that makes any sense at all to me.

In my opinion, Rodman’s 15 minutes of fame ran out when he retired from the world of professional basketball. Obviously, not everyone shares that opinion. He will continue to garner an audience as long as the general public continues to read and watch.

It would be a whole lot easier to turn away from the Rodman train-wreck if the media would quit putting it on the front pages. Easier said than done, I presume.

Doug Halberstadt can be reached via e-mail at

From the Jan. 15-21, 2014, issue

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