By Jim Hagerty
Empty Pockets (Dan MaGuire, Paul Washa and Josh Johnson) has recently changed its name to Sonic Bloom to better capture its style.
As Empty Pockets, the band became known for an original jazz-infused style of rock ’n’ roll as a full unit as well as a mellow acoustic setup for smaller shows.
The first logo image represents the full band’s rock sound, while the bloom element of the design signifies its softer side.
“When we do small, acoustic shows, you’ll see the flower — the bloom part of the logo,” MaGuire said. “When we play as a full band, you’ll see the full logo.”
The decision to re-brand also came by way of communication with Chicago rockabilly/Buddy Holly-esque band The Empty Pockets, who kindly announced they had first dibs on the name. Unlike other cases, where legalities can hamper a civil resolution, MaGuire said the experience has been a pleasurable one.
“These guys have been spectacular about it,” MaGuire said. “It wasn’t threatening or anything like that. They’re very nice guys. They’ve been super. It gave us an opportunity to re-brand, and we’re excited about it.”
Sonic Bloom will take that excitement to Kryptonite Friday, March 1, when they launch their new name and logo. The band will also release a six-song EP, give away T-shirts bearing the new logo, and do surprise takes on familiar songs.
From the Feb. 19-25, 2014, issue